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Written by David Knight - 4 May 2017

There's a contrast at the heart of Shaun James Grant's video for Colouring: on the one hand there's a heartfelt performance; on the other a curious observer, who happens to be a gold-coloured nude human nymph.

SHAUN JAMES GRANT:

"Creating this piece was very much about first encounters and human connection. There's so much that runs through it for me, so many subtle nuances that encompass the connections we make with one another and how we choose to peruse them. For me It's always important to tell a narrative of substance in a way that feels unique whilst giving people something they can relate too.

"From our leading lady's narrative point of view, it was the story of being introduced to a new world, being born into the unknown and forming a sense of curiosity that grew throughout. At the same time it plays into the idea of restlessness and inability to commit, she's looking for something but isn't sure what. I think this is very true to the world we currently live in, our attention spans are so short, we are surrounded by distractions and unable to absorb and fully appreciate the moment. There was definitely an element of that of which I felt was important to convey in a way that wasn’t at all preachy.

"From the band’s point of view she was more of a figment of their imagination, an otherworldly being, placed on a pedestal. A subconscious reimagining of an old flame, or personification of a fantasy - again it's something they want but can't grasp. I kind of felt like her being gold and striking was a metaphor for how we sometimes place our admiration for others to such a high status its almost unreal.

"Their apathy and lack of emotion juxtaposed with her curiosity again taps into that notion of being disillusioned and lost. I wanted her to feel like the life in stagnant world - using the boys as her playground, part of the territory she's exploring. Although she's naked there's nothing overtly sexual about her performance, which was really important, she's not there for their pleasure - if anything the boys are her objects to toy with."

Credits

DirectorShaun James Grant
ProducerNailah Clair Blissett
Production CompanyLemonade Money
Executive ProducerJames Payne
1st ADSteven Eniraiyetan
Director of PhotographyAnn Evelin Lawford
Focus PullerKarl Hui
2nd ACJean Ash
GafferYan Murawski
Art DirectorStuart Bolin
WardrobeHannah Hopkins
Make-upHolly Treadgold
EditorKit Jennings
ColouristPhilip Hambi
Grading companyMPC
Post ProducerClair Norrish
CastClaudia Rose Maybury
LabelInterscope Records

Written by David Knight - 4 May 2017

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