BETA You're viewing the next version of Promonews. Your feedback will help us to improve it.

Written by David Knight - 6 Jul 2017

Unabashed romanticism, Los Angeles at its most cinematic, and Millie Bobby Brown. The new The xx video - Alasdair McLellan's third for a track the band's third album - is something to behold.

McLellan collaborated with Raf Simons, designer at Calvin Klein, on the concept and direction, and this is undoubtedly a very fashion-oriented music video. That could have made it off-puttingly pretentious. In fact I Dare You is very hard to resist. Its a capsule of summer love that is itself a love letter to Los Angeles, made timeless by photography that's beyond gorgeous.

There's plenty for the cineastes to mull over and guess at the references. The opening shots, with Millie Bobby Brown in school uniform, daydreaming her way to missing her bus, is so lush it could be from the 50s (Rebel Without A Cause?), the house where the kids gather to dance from the 70s (Chinatown?). The lushness spills over with the band performance, the trademark black figures against blue going from Technicolor to lo-def video. 

And most importantly, there's the romance of it all. It's shameless, and it never gives up.

Credits

DirectorAlasdair McLellan
LabelXL Recordings

Written by David Knight - 6 Jul 2017

Related Content

video

The xx 'On Hold' by Alasdair McLellan

Alasdair McLellan paints a portrait of youth and sexuality in the town of Marfa, Texas for The xx.Classic iconography of the American High School experience complete with cheerleaders and football …

Written by Luke Bather - 5 Dec 2016

video

The xx 'Say Something Loving' by Alasdair McLellan

Alasdair McLellan's video for The xx's Say Something Loving is a stream-of-consciousness of young love, buildings and life. It's romantic and uplifting, topped …

Written by David Knight - 10 Mar 2017

Blink ProductionsBelieve MediaBlindeye FilmsChief ProductionsDivisionFriendLuti MediaMarisa Garner AssociatesCaviarPark VillageBullion ProductionsFree Agent UKKode MediaDoomsday EntertainmentEPiK Music VideosFAMILIAPrettybirdStink FilmsKnuckleheadLondon Alley UKSpeadeROBOTIconoclastLEZ CreativeMoxie PicturesBiscuit FilmworksLa PacEast End StudiosThe Shiny AwardsCreep

Latest News

news

Bo Mirhosseni joins Moxie Pictures in the UK

Bo Mirhosseni, whose directing credits include music videos for Kaytranada, Disclosure, Mac Miller and Mystery Skulls, has joined Moxie Pictures for representation in the UK.US-based …

Written by Promo News - 8 Aug 2018

,
GraftArtist PreserveRattling StickHomespunRiff Raff FilmsAgile FilmsA+Burning ReelForeverThe Sweet ShopPulse FilmsSomesuch & CoBlack Dog FilmsCanada LondonGood CompanyTrunk default bannerThomas EnglishLock It InPartizanRubberNeckerOB ManagementSolabCOMPULSORYEast London StudiosLas Bandas Be BraveCut+RunGreatcoat FilmsMy AccompliceEmanate StudiosRankin FilmWashCardel Entertainment