BETA You're viewing the next version of Promonews. Your feedback will help us to improve it.

Written by David Knight - 17 Oct 2017

Liswaya dissects the painful process of creativity in her video for We Are Major. Very painful, as a young artist suffers an all-too-credible crisis of confidence.

LISWAYA:

"Creation itself is the most fascinating, liberating and valuing act that can exist. But it’s also so personal and intimate as that can fast become an endless questioning. With Ghost I wanted to capture that duality during the process of creation with an art that represents action, instantaneity. I wanted to have very fast camera movements, with violent rotations and images in overlapping to express this notion of chaos.

"In my process of creation, mostly on music video, music and lyrics are so personal that I need to discuss them with the artist. We had already worked on the music video “Room 593” with Medhi, Romain and Jonathan. It allowed us to have a frank and honest exchange on their own track vision.

"What is essential for me is to work with artists who are committed to what they tell. For Ghost, there is a strong and interesting duality with this pop sound that hides a darker and deeper message.

"I loved working on this music video because it was a creative process that I am used to working through as an artist. I have to pass by a phase of total chaos before I can find the spark that makes me vibrate on the writing process. I like to create phantasmagorical universes, bordering on reality. There is a parallel dimension that we have in our minds since we were children, and I explore that by telling stories."

Credits

DirectorLiswaya
ProducerLeslie Dupuis-mendel
Production CompanyGlitch Paris
Director of PhotographyAlexandre Jamin
ColouristMathieu Caplanne
VFXSylvian Fabre
Director's RepresentationChloe Page @ Lock It In
LabelLabrea

Written by David Knight - 17 Oct 2017

Related Content

video

Francobollo 'We're Dead' by Samuel Lewis

Francobollo bassist and resident music video director Sam Bailey's latest for the band sees him dabble with pixellated animation, with the help of editor Samuel Lewis. It gives him the …

Written by David Knight - 12 Jul 2018

video

Becky and the Birds 'Album EP' by Geej Ower

Geej Ower has delivered a series of beautifully-realised mini-tales from the city, in this ambitious short film for Thea Gustafsson, aka Becky and the Birds.For five songs on the upcoming …

Written by David Knight - 11 Jul 2018

video

Dillon Francis 'Never Let You Go' by Austin Peters

Love in various forms blossoms in the Miami sunshine in Austin Peters' video for Dillon Francis and featured artist De La Ghetto's Never Let You Go - the opening track of Francis's new …

Written by Promo News - 13 Jul 2018

video

The Horrors 'Ghost' by in/out

'Flesh anxiety: the body at the infrared end of the spectrum.'Directing team in/out use thermal imaging to explore the human body for The Horrors, and the result is suitably ghostly for …

Written by Promo News - 16 Jul 2018

UK Music Video Awards 2018 (leaderboard)Blink ProductionsBelieve MediaBlindeye FilmsChief ProductionsDivisionFriendLuti MediaMarisa Garner AssociatesCaviarPark VillageBullion ProductionsFree Agent UKKode MediaEPiK Music VideosFAMILIAPrettybirdStinkKnuckleheadLondon Alley UKSpeadeROBOTIconoclastLEZ CreativeMoxie PicturesBiscuit FilmworksLa PacEast End StudiosThe Shiny AwardsCreep

Latest News

news

Berlin Music Video Awards 2018 - the winners

Russian band Leningrad's Is Not Paris, directed by Pavel Sidorov, and produced by Storm Films, has won the Best Music Video award at The Berlin Music Video Awards 2018, which took place …

Written by Promo News - 29 May 2018

news

Youth Hymns join Dirty Films

Directing and music-making collective Youth Hymns have joined Dirty Films' directors roster for music videos and commercials.The directing trio of Jake, Johnny and Jolyon have brought their …

Written by Promo News - 11 Jun 2018

news

UK Music Video Awards 2018 now open for entries!

The UK Music Video Awards, dedicated to celebrating the best work in music videos from the UK and around the world, has opened its doors today (June 14th) to entries for the tenth anniversary show …

Written by Promo News - 14 Jun 2018

news

Adriana Legay joins Stitch in London

Stitch have announced the arrival of Adriana Legay to join their roster of editors in London. Legay is best known for working in Paris with some of the top French directors on top …

Written by Promo News - 19 Jun 2018

,
GraftArtist PreserveRattling StickHomespunRiff Raff FilmsAgile FilmsA+Burning ReelForeverThe Sweet ShopPulse FilmsSomesuch & CoBlack Dog FilmsCanada LondonGood CompanyTrunk default bannerThomas EnglishLock It InPartizanRubberNeckerOB ManagementSolabCOMPULSORYEast London StudiosLas Bandas Be BraveCut+RunGreatcoat FilmsMy AccompliceCHEATEmanate StudiosRankin FilmWashCardel Entertainment