BETA You're viewing the next version of Promonews. Your feedback will help us to improve it.

Written by David Knight - 10 Jul 2018

Spanish director Alan Masferrer has created an idiosyncratic showcase for Alessia Cara - winner of Best New Artist at the 2018 Grammys - and the first single from her new album: a very stripped-down, conceptually-led version of a big studio production number that figuratively represents the jumble of emotions in Alessia's song Growing Pains.

In a huge set, Masferrer uses theatrical lighting, fabric, occasional props and an impressive squad of dancers to tell the story behind the big suit that Alessia is wearing on the cover of her new album. It's also about navigating the obstacle course to adulthood, and also achieved in what appears to be a single take - with a real 'how did they do that?' moment coming at the end.

ALAN MASFERRER:

"It was a big challenge to shoot it in one take, although there is an obvious addition that you will appreciate as soon as you watch it.

"Everything that happens in the video makes sense with what Alessia wanted to transmit with the song, but I think she was really brave to go on board with this idea as it subverts her usual environment."

Credits

DirectorAlan Masferrer
ProducerNatalia Vargas
Production CompanyGrayskull
Executive ProducerDani Monedero
Production ManagerRaquel Giménez
1st ADJuantxo Grafulla
Director of PhotographyPau Castejón
GafferMartí Maluquer
Art DirectorToni Castells
WardrobeBrisa Salietti
Make-upNatalia Montoya
ColouristMarc Morató
Grading companyLa Metropolitana
Post ProducerRoberto García
LabelDef Jam Recordings
ProducerLara Saborido
Executive ProducerJesus Alamo

Written by David Knight - 10 Jul 2018

Related Content

video

Meadowlark 'Headlights' by Daniel Broadley

Daniel Broadley directs a one-take video for his own musical project Meadowlark, which goes against the grain of the song Headlights. It focuses on the metaphors embedded within the lyrics and …

Written by David Knight - 13 Oct 2016

video

Tommy Jacob 'Untitled 6' by Matthieu Jacobs

The opening salvo in a series of videos for French producer Tommy Jacob's Project 001 by Matthieu Jacobs at Tramp Studio is a one shot featuring dancer L'Homme Bleu, whose easy, agile …

Written by David Knight - 5 Apr 2017

video

Sioux City 'Until The Sun Goes' by Paloma Zapata

Paloma Zapata brings Sioux City lead singer Caterina Torres into an almost unfeasibly colourful and sun-drenched streets of La Escocesa in Barcelona for a vibrant performance with her dancer pals, …

Written by David Knight - 24 Jul 2017

UK Music Video Awards 2018 (leaderboard)Blink ProductionsBelieve MediaBlindeye FilmsChief ProductionsDivisionFriendLuti MediaMarisa Garner AssociatesCaviarPark VillageBullion ProductionsFree Agent UKKode MediaEPiK Music VideosFAMILIAPrettybirdStinkKnuckleheadLondon Alley UKSpeadeROBOTIconoclastLEZ CreativeMoxie PicturesBiscuit FilmworksLa PacEast End StudiosThe Shiny AwardsCreep

Latest News

news

Berlin Music Video Awards 2018 - the winners

Russian band Leningrad's Is Not Paris, directed by Pavel Sidorov, and produced by Storm Films, has won the Best Music Video award at The Berlin Music Video Awards 2018, which took place …

Written by Promo News - 29 May 2018

news

Youth Hymns join Dirty Films

Directing and music-making collective Youth Hymns have joined Dirty Films' directors roster for music videos and commercials.The directing trio of Jake, Johnny and Jolyon have brought their …

Written by Promo News - 11 Jun 2018

news

UK Music Video Awards 2018 now open for entries!

The UK Music Video Awards, dedicated to celebrating the best work in music videos from the UK and around the world, has opened its doors today (June 14th) to entries for the tenth anniversary show …

Written by Promo News - 14 Jun 2018

news

Adriana Legay joins Stitch in London

Stitch have announced the arrival of Adriana Legay to join their roster of editors in London. Legay is best known for working in Paris with some of the top French directors on top …

Written by Promo News - 19 Jun 2018

,
GraftArtist PreserveRattling StickHomespunRiff Raff FilmsAgile FilmsA+Burning ReelForeverThe Sweet ShopPulse FilmsSomesuch & CoBlack Dog FilmsCanada LondonGood CompanyTrunk default bannerThomas EnglishLock It InPartizanRubberNeckerOB ManagementSolabCOMPULSORYEast London StudiosLas Bandas Be BraveCut+RunGreatcoat FilmsMy AccompliceCHEATEmanate StudiosRankin FilmWashCardel Entertainment