BETA You're viewing the next version of Promonews. Your feedback will help us to improve it.

Written by David Knight - 13 Jul 2018

Yes, a music video by Mondino!

For anyone who needs to be told, this is a red letter day for music video creativity, simply because Jean-Baptiste Mondino is a bona fide legend of the medium. The man who directed Madonna in Open Your Heart and Justify My Love, Bryan Ferry's Slave To Love, Don Henley's multi-MTV VMA-winner The Boys Of Summer. This was back in the Eighties, and his work from that time – so good, so influential on so many other great directors -  looks like it was made at any point between then and now. It's absolutely timeless.

And now... he's back, with a brilliantly simple idea, beautifully executed, for Lenny Kravitz's best song in several decades. Lenny is alone, on the drums under a spotlight, hitting the skins and singing: pumped-up, dripping with sweat, never stopping. Mondino's camera revolves around Kravitz, getting ever tighter - and then reveals a doppeganger: The girl with even better hair than Lenny, dressed the same as Lenny, duelling on drums with Lenny, and delivering the chorus of Low to Lenny's lead vocal.

It's simple, but the intense focus on the performance, and the song, never wavers - it just gets tighter and stronger all the time. Brilliant.

Credits

DirectorJean-Baptiste Mondino
Production CompanyIconoclast
Executive ProducerHorace De Gunzbourg
Director of PhotographyRoberto De Angelis
StylistRodney Burns
Make-upLoni Baur
HairNabil Harlow
Post production companyMikros Paris

Written by David Knight - 13 Jul 2018

Related Content

video

MØ ft Diplo 'Sun In Our Eyes' by David M. Helman

MØ takes to life on the ocean wave, with Diplo and other pals, in David M Helman's video for Sun In Our Eyes. Helman's video takes a romantic idea - a group of friends sailing …

Written by Lassamie Prasimay - 21 Aug 2018

video

Slick Don 'Dat Boi' by Broken Antenna

Slick Don gets back together with Broken Antenna for Dat Boi, and the result is a super-inventive and energetic video which elevates Don's performance through some slick, but mostly lo-fi, …

Written by David Knight - 16 Aug 2018

video

Elle King 'Shame' by Dano Cerny

Elle King is the queen - of an urban cult of tracksuit-wearing acolytes who have commited themselves to unswerving, blind devotion to Elle - in Dano Cerny's cool, witty video for …

Written by Promo News - 20 Aug 2018

Blink ProductionsBelieve MediaBlindeye FilmsChief ProductionsDivisionFriendLuti MediaMarisa Garner AssociatesCaviarPark VillageBullion ProductionsFree Agent UKKode MediaDoomsday EntertainmentEPiK Music VideosFAMILIAPrettybirdStink FilmsKnuckleheadLondon Alley UKSpeadeROBOTIconoclastLEZ CreativeMoxie PicturesBiscuit FilmworksLa PacEast End StudiosThe Shiny AwardsCreep

Latest News

news

Bo Mirhosseni joins Moxie Pictures in the UK

Bo Mirhosseni, whose directing credits include music videos for Kaytranada, Disclosure, Mac Miller and Mystery Skulls, has joined Moxie Pictures for representation in the UK.US-based …

Written by Promo News - 8 Aug 2018

,
GraftArtist PreserveRattling StickHomespunRiff Raff FilmsAgile FilmsA+Burning ReelForeverThe Sweet ShopPulse FilmsSomesuch & CoBlack Dog FilmsCanada LondonGood CompanyTrunk default bannerThomas EnglishLock It InPartizanRubberNeckerOB ManagementSolabCOMPULSORYEast London StudiosLas Bandas Be BraveCut+RunGreatcoat FilmsMy AccompliceEmanate StudiosRankin FilmWashCardel Entertainment