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Written by Promo News - 9 Aug 2018

Weirdcore harks back to the classic works of Chris Cunningham, and even further back than that, with his brilliant video for the title track from Aphex Twin's new EP Collapse.

Featuring projection mapping and CGI, Weirdcore’s mesmerizing film questions the AI theory, imagining how AI would see the world on a trip, and “how a simulation could break and go to next level.”

With visuals that reverberate to the staccato rhythms of Aphex Twin's electronic beats - and the familiar grinning visage of the man himself, Richard James, starting to appear within these artificial landscapes, Weirdcore has not only referenced Chris Cunningham's Rubber Johnny book, but also the Aphex Twin video for ON - an abstract stop motion fest directed by Jarvis Cocker in the early Nineties.

“This video is really trying to be a modern version of the ON video, in terms of the use of abstraction and collage," says Weirdcore, who has created visual worlds for artists including MIA, Radiohead, Miles Cyrus and Tame Impala. 

“This was a dream project, not only because I’d been waiting years for Richard (Aphex Twin) to ask me, but also the fact I was Creative Director for the whole campaign (video, artwork, press, ad, visuals).  When I joined the PRETTYBIRD roster back in 2014, I was keen to do stills artwork, and this Aphex campaign is the perfect vehicle for that.” 

Credits

DirectorWeirdcore
Production CompanyPrettybird

Written by Promo News - 9 Aug 2018

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