Rob Ulitski - 27th Apr 2020

Continuing with it's series of workshops that explore everything from directing and commissioning through to meditation and writing, Caviar Connects wrapped up last week with director Henry Scholfield explaining his craft in the aptly-named The Art of Getting Off Your Ass

In an engaging and well thought-out workshop, Scholfield - winner of the Best Director prize at the UKMVAs last year - took cues from his own experience alongside documented advice from creative industry leaders and influencers, focussing on the role of procrastination in the creative process. He began with ideas on how to prioritise and focus on what you want from your career, followed by distraction-busting tips and how to stop making excuses in the face of rejection. 

At one point joined by self-proclaimed 'Brother from another Mother' Keith Schofield - also signed to Caviar, where the almost identical surname does not go unnoticed - the informal talk was packed full of helpful info, with a diverse set of questions asked by viewers from around the world.

• This week's set of workshops in Caviar Connects are more focussed upon advice relating to commercials and features, with Anna Arnell exploring scriptwriting for commercials, and Maya Avidov looking at archive footage and how to use it legally within projects - both on Tuesday, 28th April. Instagram

• Pulse Films director Ryan Booth teams up with 16 US-based DoP's for latest McDonalds spot
Created to highlight McDonald’s support for essential workers in the USA -where the fast food chain remains open during lockdown- each DoP was tasked with shooting the iconic McDonald’s arches in their local area at the break of dawn and in total isolation. Instagram

APA detail first signs of industry getting going 
The APA has produced a report on the first signs of production restarting in the UK, offering advice and guidance on safety measures and considerations that will need to begin being planned and implemented as lockdown restrictions are eased. APA

Max Siedentopf launches So Far Sofa photo project
Riff Raff director Max Siedentopf has followed up his Home Alone - A Survival Guide, with a new lockdown-related project, So Far Sofa - an ongoing photo series that, says Max: "aims to bring people from all around world together who are stuck at home on their sofas to build the longest sofa in the world. Visit so-far-sofa.com and upload a photo of you on your sofa." Instagram

Rob Ulitski - 27th Apr 2020

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