Promonews - 23rd July 2021

Leading international VFX and grading studio Electric Theatre Collective has become the latest partner of this year's UK Music Video Awards, sponsoring the award for Best Director, one of the biggest awards at the UKMVAs, for the second time.

Electric Theatre Collective is an independent full service VFX studio, consistently ranked in the Top 3 commercial visual effects companies in the world. 2021 marks the celebration of their 10th year anniversary, and with that comes an expansion in its new offices in East London, and new talent.

ETC boasts an exceptional team of award-winning colourists who work with creatives across music videos, features, TV series and commercials. They pride themselves on being able to adapt to any and all projects, keeping the visual craft at the forefront of all they touch.

This will be the second time that ETC has sponsored the Best Director award, always one of the most prestigious and coveted awards at the UKMVAs.

"It’s an honour for us to sponsor the Best Director award," says ETC's Head of Colour Luke Morrison. "The director is integral to the vision of music videos and is often a perfect opportunity to showcase their ingenuity, craft and creative flair. We're excited to be a part of the UKMVAS again and look forward to seeing all of the fantastic submissions."

The announcement of ETC's partnership with the UKMVAs arrives as the clock ticks down towards the entry deadline for this year's awards. Entry is now open to the Best Director award, together with 37 other categories covering technical achievement, video by music genre, and individual and company categories, via the UK Music Video Awards website.

The full range of categories to be found at the UKMVA website, and entries to the awards are now being accepted on the website here and here. The deadline for entries is at midnight (BST) on Tuesday, August 3rd.

That will be followed by two rounds of judging in most categories, with an announcement of nominations in late September. And the UK Music Video Awards ceremony will return to the legendary Roundhouse in London on Thursday, November 4th 2021.

• UK Music Video Awards 2021 website

Promonews - 23rd July 2021

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