Promonews - 18th Oct 2021

Cinelab Film & Digital are the latest company to partner with the UK Music Video Awards, with the announcement that the company will be sponsoring the award for Best Pop Video UK at the upcoming UKMVAs21 early next month.

Cinelab Film & Digital is an industry leader, offering an unparalleled range of film and digital services across features, episodic TV, commercials and music videos. It is the only UK company offering full-service film laboratory and digital dailies services, from pre-production through to deliverables, all under one roof. 

It is the second time that Cinelab has sponsored the Best Pop Video UK award, having done so previously in 2019. They are now returning to sponsor the award now the UKMVAs ceremony is once again taking place as a live event, at The Roundhouse in London on November 4th. 

Opened in 2013, Cinelab was founded by creative and technically brilliant film and post-production experts; whose passion and knowledge led to the modernisation of all film laboratory services, and through this, Cinelab has helped play a huge part in supporting the resurgence of shooting on film, particularly in music video production.

In 2021, a new step in their history was made when Cinelab joined forces with On Set Tech. Born out of a passion for pushing the boundaries of what could be achieved with on-set digital dailies grading, file management and workflow implementation. The amalgamation of the two companies precipitated the rebranding to the new name of Cinelab Film & Digital last month.  

“Cinelab Film & Digital are proud to be supporters of the UKMVAs and of all of the talent and craft behind the nominated work," says Adrian Bull, co-founder and CEO of Cinelab Film & Digital comments.

"Music videos have always provided a fertile breeding ground for creative talent and original ideas. We have been delighted to see a huge resurgence in promos shot on film and to provide a comprehensive service to those filmmakers shooting across all formats; including 8mm, 16mm, 35mm and digital.”

Tickets are now on sale and selling fast for the UK Music Video Awards 2021 ceremony and aftershow party at the legendary Roundhouse in London, on November 4th. Order tickets at the UKMVA website.

Promonews - 18th Oct 2021

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