Promonews - 9th Apr 2013

Harking back to the good old days of the Nineties – with colour, energy, and one of the Nineties biggest hip-hop stars – Carly Cussen delivers a “girl power” style pop video for Little Mix’s How Ya Doin’ – featuring Missy Elliott.

Carly pays homage to those early Destiny’s Child and Missy Elliott videos that she watched while growing up – with big colourful moving sets, in your face performances, and beauty lighting.

“I wanted to take a different approach to shooting a girl band,” says Carly. “Replacing ‘sexy’ with ‘girl power’ and really showing off the girls individual personalities.”


DirectorCarly Cussen
Executive ProducerLuti Fagbenle
ProducerAmalia Rosen-Rawlings
ProducerLex Lewter
Production ManagerChance Wilson
Production AssistantTatyana Alexandra
Production AssistantJavier Alejandro
Production CompanyLuti Media
Director of PhotographyOliver Downey
Focus PullerTom O'Keefe
2nd ADAlex Kirkwood
GafferDave Nye
GripRichard Lieb
2nd ADBen Mealing
Art DirectorMiles Roberts
Art DirectorChloe Brady
StylistAlexis Knox
HairZoe Irwin
Make-upAdam Burrell
EditorPortobello Post
ColouristJohn Holloway
CommissionerMike O'Keefe
Director's RepresentationAlex Haywood
CameraShoot Blue
1st ADStephanie Zari
EditorSam Neal

Promonews - 9th Apr 2013

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