David Knight - 3rd Dec 2014

Alex Mavor and Ed Kaye aka The Sacred Egg's video for Ty Dolla $ign's Stand For sees the British directing duo head for Ty's LA home turf of Boyle Heights and South Central. And it contains all the ingredients expected of a rap video - cars, drink, girls, relentless use of the N word – but with one important difference.

Everyone in the neighbourhood, including Ty, carries a second version of their head everywhere with them, floating on a string like a balloon.

"Ty was an unexpected joy to work with," say The Sacred Egg. "His balloon head wasn’t always so collaborative.”

PRO Credits


DirectorThe Sacred Egg
ProducerSarah Boardman
Production CompanyRiff Raff Films
Director of PhotographySing Howe Yam
VFX CompanyGloria FX
EditorSam Bould
Editing companyBig Chop
CommissionerAlex Bittan
LabelAtlantic Records
Director's Rep (UK)Joceline Gabriel

David Knight - 3rd Dec 2014

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