Ty Dolla $ign 'Stand For' by The Sacred Egg
Alex Mavor and Ed Kaye aka The Sacred Egg's video for Ty Dolla $ign's Stand For sees the British directing duo head for Ty's LA home turf of Boyle Heights and South Central. And it contains all the ingredients expected of a rap video - cars, drink, girls, relentless use of the N word – but with one important difference.
Everyone in the neighbourhood, including Ty, carries a second version of their head everywhere with them, floating on a string like a balloon.
"Ty was an unexpected joy to work with," say The Sacred Egg. "His balloon head wasn’t always so collaborative.”
PRO Credits
Credits
| Director | The Sacred Egg |
| Producer | Sarah Boardman |
| Production Company | Riff Raff Films |
| Director of Photography | Sing Howe Yam |
| VFX Company | Gloria FX |
| Editor | Sam Bould |
| Editing company | Big Chop |
| Commissioner | Alex Bittan |
| Label | Atlantic Records |
| Director's Rep (UK) | Joceline Gabriel |
Previous video
