Florence & The Machine 'What Kind Of Man' by Vincent Haycock
Following the delightfully dreamlike teaser for the third Florence album How Big How Blue How Beautiful, the first music video proper is a much more intense proposition. But on the basis of Florence's previous collaborations with director Vincent Haycock, such as the powerful Lover To Lover, that shouldn't be a surprise.
But the video for What Kind Of man achieves to a surprising new level of emotional and physical exposure as it evolves into a non-linear drama, depicting a love that’s gone painfully awry. Shot in Mexico, it's riveting and cinematic in equal measure. And in the most surprising and disturbing dance sequence, after her vulnerability in her relationship is revealed - she is thrown to the dogs.
Choreographed by Ryan Heffington, hordes of hungry men threaten to consume what is left of her after the wreckage. Scrambling to regain control, she has barely enough agency left to react. And if that isn't enough, the video features one of the most shocking vehicle collisions caught on camera...
|Production Company||9A Films|
|Executive Producer||Jackie Bisbee|
|Executive Producer||Mary Ann Marino|
|Line Producer||Ross Levine|
|Production Supervisor||Ivan Bess|
|Director of Photography||Steve Annis|
|Production designer||Shane Valentino|
|1st AD||Jeremy Robinson|
|1st AC||David Edsall|
|Costume designer||Natasha Newman-Thomas|
|Key Grip||Ryan McGuire|
|Post production company||Bonch|
|Director's Rep (UK)||Alexa Haywood at Free Agent UK|
|Director's Rep (US)||Lark Creative|
|Other credits||Seamstress: Kimberly Mackin Line Producer Mexico: Mark Pittman Gaffer Mexico: Jorge Lopez Key Grip Mexico: Edmundo Hernandez Art Assistant: Micheal Ochoa Art Assistant Mexcio: Megan Platts Makeup Mexico: Laura Polko Stills Asssistant: Emma Holley Sound: Lime|
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