Cat Velez - 16th Feb 2015

Following the delightfully dreamlike teaser for the third Florence album How Big How Blue How Beautiful, the first music video proper is a much more intense proposition. But on the basis of Florence's previous collaborations with director Vincent Haycock, such as the powerful Lover To Lover, that shouldn't be a surprise.

But the video for What Kind Of man achieves to a surprising new level of emotional and physical exposure as it evolves into a non-linear drama, depicting a love that’s gone painfully awry. Shot in Mexico, it's riveting and cinematic in equal measure. And in the most surprising and disturbing dance sequence, after her vulnerability in her relationship is revealed - she is thrown to the dogs. 

Choreographed by Ryan Heffington, hordes of hungry men threaten to consume what is left of her after the wreckage. Scrambling to regain control, she has barely enough agency left to react. And if that isn't enough, the video features one of the most shocking vehicle collisions caught on camera... 

PRO Credits


DirectorVincent Haycock
Production Company9A Films
Production CompanyMainline
Executive ProducerJackie Bisbee
Executive ProducerMary Ann Marino
ProducerAlex Fisch
Line ProducerRoss Levine
Production SupervisorIvan Bess
Director of PhotographySteve Annis
Production designerShane Valentino
ChoreographerRyan Heffington
1st ADJeremy Robinson
1st ACDavid Edsall
SteadicamAri Robbins
Costume designerNatasha Newman-Thomas
HairNikki Providence
Make-upSarah Reygate
GafferBobby Witherspoon
Key GripRyan McGuire
VFXJamison Goei
ColouristArnold Ramm
EditorVincent Haycock
EditorTabitha Denholm
Post production companyBonch
Director's Rep (UK)Alexa Haywood at Free Agent UK
Director's Rep (US)Lark Creative
Other creditsSeamstress: Kimberly Mackin Line Producer Mexico: Mark Pittman Gaffer Mexico: Jorge Lopez Key Grip Mexico: Edmundo Hernandez Art Assistant: Micheal Ochoa Art Assistant Mexcio: Megan Platts Makeup Mexico: Laura Polko Stills Asssistant: Emma Holley Sound: Lime

Cat Velez - 16th Feb 2015

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