Tchami 'Promesses' by Ben Reed
Ben Reed follows a particularly gung-ho bunch of stormchasers in Oklahoma for the benefit of Tchami's dance hit Promesses. Tchami's spelling is clearly not all that, and we're not too sure about Ben's explanation for the video either.
"The song's kind of about storms and I'd remembered from when I was in school this boy who'd been struck by lightning, and like a week after it happened he punched my friend Harris so hard in the face his eye socket shattered, and we were all in awe, like, he was so tough, tougher than he was before, and by the time he finished school he was the tallest boy in the year. I think he's like one of those door to door mormons now with the brown suits and bicycles. I still wouldn't fuck with him though.
"The video was inspired by him and a footnote in Lee Trevino's biography where he mentions he met a priest who encouraged members of his parish to get struck by lightning. I think most of them died though."
Ben is obviously having a bit of a laugh. No way did he ever have a friend called Harris.
|Executive Producer||Sarah Boardman|
|Director of Photography||Nic Booth|
|Focus Puller||Bunee Tomlinson|
|Grading company||Big Buoy|
|Post production company||Big Buoy|
|Director's Representation||Joceline Gabriel|
|Commissioner||Emily Ann Sonnet|
|Label||Ministry of Sound|
|Other credits||Production Assistant: Jesse Easdon Label Manager: Janette Quaye|
It's not so unusual for Ben Reed to come up with imaginative ideas bordering on the bizarre. His last video of 2012 was for The Jelas's You Want The Pink Moon On A Stick, in which Ben told the …
Ben Reed matches Blur in full-on Britpop mode with the Phoenix Fly Line Dancing Group Of San Francisco, in his very charming promo for Lonesome Street, from the band's new album The …
Ben Reed has created an irreverent performance video for George Ezra’s Barcelona, where at times its difficult to make out the velvet-voiced singer in all the undergrowth, and …
This is plainly hilarious.
The Shiny Awards have announced the last call for submissions to the New Signings Awards - a new …
Biscuit Filmworks have announced the addition of Nathan Miller to its UK roster, a …
Curly Films has announced the first moving image release of 21 year old director Jim Longden, …
Kode Media has announced that they have started the new year with new music video representation …
London-based production company Greatcoat Films has launched a new animation, digital and …
With a new lockdown taking effect throughout Britain, and with many more COVID patients in …