Cat Velez - 17th Mar 2015

Merging fashion film and music video, this piece for Devonté Hynes and Neneh Cherry's track He, She, Me is directed by Kathryn Ferguson and Alex Turvey - now 'resident film directors' at Selfridges department store – choreographed by Ryan Heffington, photographed by Jake Scott, with a substantial cast led by actor and model Hari Nef.

It comprises a single dramatically-lit shot of highly expressive dancing by a spirited, andgrogynous cast who are all styled in 'agender' brands available at Selfridges – including Nicopanda, V Files, Yang Li x Genesis P-Orridge, Bodymap and Rad Hourani.


"The film is an evolving journey through a subtle push and pull between masculinity and femininity, captured entirely in one unbroken shot, utilising in-camera effects in a world populated by out-scaled physical props inspired by Faye Toogood's in store realisation of Agender.

"This film has come at a time when important conversations about gender fluidity and non-binary ways of being are finally getting a lot of attention."

PRO Credits


DirectorKathryn Ferguson
DirectorAlex Turvey
ProducerShabana Mansuri
Production CompanyMy Accomplice
Executive ProducerJamie Clark
Executive ProducerShabana Mansuri
Production ManagerScarlet Wallis
1st ADJai Lusser
Director of PhotographyJake Scott
Focus PullerAhmet Husseyin
2nd ACNick Ball
GafferAndy McBrearty
Art DirectorJames Hamilton
WardrobeMatthew Joseph
HairKota Suizu
Make-upDaniel Sallstrom
EditorGareth McEwen
Editing companySpeade
ColouristDan Moran
Grading companySmoke and Mirrors
Post production companySmoke and Mirrors
Post ProducerAndrew Salem
VFXElliott Bellwood
Lead actorFeaturing Hari Nef
Director's RepresentationMy Accomplice
LabelPublishing Companies Limited (prs) |neneh Cherry Licensed Courtesy Of The Cherry Bear Organisation
SteadicamSimon Wood
ChoreographerRyan Heffington
Other creditsAssociate Producer: Kathryn Ferguson Associate Producer: Alex Turvey Choreographer's assistant: Naomi Weijand Lead dancers: Benjamin Milan, Gianna Gi, Stephanie Sits, Kaner Scott, Imma Mess, Ross Sands, Remi Black, Dominant, Antonio Lopez, Harriet Coleman, Aida Becheam, Alex Bruni, Alejandro Villa Duran, Red Mcgeachy, Sara Arnesen, Le Fil, Emman De Batista, Jenkin Van Zyl, Reba Maybury Selfridges Agender staff: Lily S Horvath, Matthew Maldoror, Nick Fitzpatrick

Cat Velez - 17th Mar 2015

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