Cat Velez - 18th June 2015

Rock Jacobs - now signed to Luti Media – has directed this glamourous, hi-octane video for Tough Love's Pony featuring Ginuwine, shot in LA. We open on Ginuwine parking up his sweet ride, leaving it unattended - which gives two opportunistic females the chance to drive off in the alluring vehicle, turning the engine on with one click on a smartphone app (the days of hot-wiring cars are so over).

On their way to drop the vehicle off to the chop-shop, the girls run by none other than Tough Love -and decide to go for a joy ride instead...

PRO Credits


DirectorRock Jacobs
Executive ProducerElla Franklin
Executive ProducerLuti Fagbenle
ProducerDain August
Production ManagerEnrique Caldera
EditorWhitney Weir
ColouristMarshall Plante
VFXJacob Mendel
1st ADDan Leef
Director of PhotographyJohn Connor
Make-upRuth Baldwin
StylistDawn Luna
Art DirectorAlex Wilt
CastNicole Castillo
CastHelena Milana
Production CompanyLuti Media
CommissionerNatalia Maus
Director's RepresentationKalyan Rogers

Cat Velez - 18th June 2015

Related Content


Tich 'Obsession' by Rock Jacobs

Rock Jacobs delivers a short story documenting the ups and downs of young love in this cleanly-shot promo for Obsession by UK singer Tich.

Jimmy Brown - 5th July 2013


Rock Jacobs Joins Luti Media

Luti Media have announced the addition of Rock Jacobs, director of hundreds of music projects, to their expanding roster of directors. 

Cat Velez - 23rd June 2015


Roll Deep’s Green Light by Rock Jacobs

Following their No. 1 single Good Times and taken from the Winner Stays On album, the fierce urban pop of Roll Deep's Good Times is accompanied by the unrelenting energy that is Rock Jacob's promo.

Jimmy Brown - 24th Aug 2010


Jenn D 'Lose It' by Rock Jacobs

"This clip is all about Jenn D making a statement" explains Rock Jacobs oh his colourful and energetic promo for Lose It by the UK's newest rising star. "Cinematic with the look, fluid with …

Jimmy Brown - 8th Nov 2012

Latest News