Cat Velez - 15th Sept 2015

Javier Alejandro, director of videos for Krept & Konan and Modestep, has now joined the roster at FAMILIA, and his first video is this bold, uncluttered monochromatic work for Kwabs' My Own.


"Right from the offset I wanted to keep this idea bold yet simple. Set in a stripped back environment where Kwabs could give us a passionate, honest performance. 

"When I first listened to the track, I got the impression that he was telling a story of how one can be locked out of a relationship. So with this in mind, I wanted to create a video which was metaphoric and relatable. The choice to stay or to leave, constantly cutting between light and dark." 

PRO Credits


DirectorJavier Alejandro
Production CompanyFAMILIA
ProducerHarriet Towler
Director of PhotographyMatthew North
Focus PullerChristian Swain
GafferJosé Ruiz
SparkJonathan Tomlin
Art DirectorOli Hogan
Make-upMaria Asadi
RunnerAmy Diamond
RunnerNoam Neumann
RunnerKelvin Chiu
EditorSam Neal
Editing companyPeepshow Post
PostSmoke & Mirrors
Post ProducerLydia Evitt
ColouristMark Meadows
CommissionerShadeh Smith
Director's RepresentationMarisa Garner Associates
StudioEast London Studios

Cat Velez - 15th Sept 2015

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