Liam Hooper has done a new edit his short thriller School Of The Dead to serve as a promo to Kids In Glass Houses' Black Cloud, that works surprisingly well.
Scouting For Girls 'Home' by Liam Hooper
A schoolgirl's disappointment and yearning for exciting company, leads to a distinctly English trip into the imagination in the video for Scouting For Girls' Home, directed by Liam Hooper (who directed SFG's Rains In LA video last year) at 2050 Films.
Loosely inspired by movies such as Drop Dead Fred and Little Miss Sunshine, this demonstrates that the idea of the imaginary friend to blot out the harshness of the real world continues to be an intriguing and relatable proposition. In this case the video's posting led to 300k views and 3k reactions on its initial Facebook release.
"The main focus of the promo is her isolation and how she’s cooked up this character to fill the void left in her parents’ absence. I wanted mature themes like busy modern families, loneliness and mental health told in with a child-like naivety.
"From the initial treatment, we attempted to steer clear of the expected visual and narrative points the song alone creates and explored the concept of home. Warner were very accommodating to our ideas and allowed us almost complete creative control.
"It’s her story and I made sure the production design reflected this; everything in her fantasy forest is something from her physical home – the Rubik’s cube in the kitchen, the shapes and colours on her sketch book, the clashing swords in her doodles.
"Initially, two leads of different age and gender, both seemingly unrelated, was a concern of Warner. I knew the success of the story was dependent on their chemistry, what each of the actors brought to the table and the way I directed their action. Everybody put their faith in Matilda, Jason and I to pull it off and I think they delivered phenomenally."
|Production Company||2050 Films|
|Executive Producer||Liam Hooper|
|1st AD||Ellicia Lotherington|
|Director of Photography||Mark Stewart|
|Focus Puller||Jack Peagam|
|2nd AC||Emmet Holmes-boyes|
|Art Director||Rhiannon Brackpool|
|Make-up||Amber Otway, Sarah Parsons|
|VFX||Liam Hooper, Abhimanyu Tanwar|
|Lead actor||Matilda Macari, Jason Rhodes, Natalie March|
|Label||Warner Music UK|
|Other credits||Art Department Assistant - Ariane Verdigel Costume Assistant - Megan Tunaley Runner - Tyler Edwards Production Runner - Paul Hooper Spark - Jacob Gerrard Titles - Chloe Aylard BTS - Jack Bailey Thanks - Susannah, Nick, Catriona, Andy Holland @ ProMotion Hire Brighton, Martha @ Haze Films, Jason Henwood|
Liam Hooper delivers an absorbing 10 minute drama to partner Scouting For Girls' new single Rains In LA, documenting the tale of a London couple put under pressure due to work commitments …
Rose Hendry directs an enigmatic film for Arab Strap's Fable Of The Urban Fox.
A young man trains for the challenge of his life, in Jack Lilley's oddball promo for MarthaGunn.
LEAP, longstanding partners of the UK Music Video Awards, have announced that they are …
Danny Herman has become the new Head of Music Videos at FRIEND, replacing Luke Tierney.
Cinelab Film & Digital are the latest company to partner with the UK Music Video Awards, with …
The new episode of The Promonews Podcast: Talking Music Videos - our series of …
Spindle have announced that Nosisa Majuqwana has joined the London-based production company as …
Elizabeth Doonan, Head of Music and Short Form at SMUGGLER, has now been promoted to …