Cat Velez - 26th May 2016

Jennifer Lopez sticks it to The Man - and in passing, the patriarchy - in her uproarious 50's throwback video for Ain't Your Mama, directed by Cameron Duddy.

Employing second-wave feminist movement character tropes, the singer plays the newsanchor, the housewife, the secretary and an industrial line worker -  each of them fierce, each of them Mad as Hell.

It all starts when newsanchor J-Lo - underappreciated and taken for granted by her partner - has had enough. On the air, she galvanises the masses with her slogan 'I ain't your mama' and inspiring all the housewives and working women to rise up,  give 'em hell, organise through social media - and dance.

The result is pretty much everything her legion of fans could want from J-Lo production: a stomping beat, plenty of Mad Men and Working Girl costumes, and boots so high they lock into her belt!

PRO Credits


DirectorCameron Duddy
ProducerJeremy Sullivan
Executive ProducerMissy Galanida
Executive ProducerIsaac Rice
Production CompanyHound Content
Production ManagerMichael Lawrence
1st ADGeorge Nessis
Director of PhotographyShawn Kim
Focus PullerChris Slany
2nd ACMatt Sumney
GafferDavid Blue Thompson
Art DirectorAlex Delgado
WardrobeRob Zangaradi
HairChris Appleton
Make-upMary Phillips
Director's RepresentationMarisa Garner @ Marisa Garner Associates
CommissionerSam Lecca
LabelEpic Records

Cat Velez - 26th May 2016

Related Content


Bruno Mars 'Gorilla' by Cameron Duddy

Having collaborated on numerous occasions before - including the videos for The Lazy Song, Locked Out of Heaven and Treasure – Cameron Duddy and Bruno Mars …

Jimmy Brown - 23rd Oct 2013


Rita Ora 'Poison' by Cameron Duddy

Rita Ora turns on the star quality as the street-sassy headturner lured into modelling by a creepy fashion photographer in Cameron Duddy's slick, fastmoving and enjoyably twisty video for …

David Knight - 5th June 2015


Bruno Mars '24k Magic' by Cameron Duddy

After the runaway success of Uptown Funk, Cameron Duddy and Bruno Mars team up once again for 24k Magic - and where better to than in America's playground? 

Luke Bather - 13th Oct 2016

Latest News