Ama Lou 'Not Always' by Danny McGuire
Not Always is North London teenager Ama Lou's second release, with an engaging video by Danny McGuire that explores ideas of gender roles and shifting identities.
We follow the progress of Ama and a boy in their swapped roles, mainly on a night on the town - well, Stoke Newington. Ama came up with the concept and it's deftly directed by McGuire – with Ed Munro as her cross-dressing, gender-bending counterpart.
It's also something of a family affair behind the camera. Ama's DoP sister Mahalia John, and makeup artist mother Kate John both worked on the video.
PRO Credits
Credits
| Director | Danny McGuire |
| Producer | Sam Hunt |
| Concept | Ama Lou |
| Director of Photography | Mahalia John |
| Focus Puller | James Wicks |
| Clapper Loader | Liam Meredith |
| Clapper Loader | Willow Sanders |
| Steadicam | Andrew Bradley |
| Gaffer | Milo Cosemans |
| Stills | Donny Johnson |
| 1st AD | Freddie Wright |
| 1st AD | William Pope |
| Runner | Callum Allen |
| Make-up | Kate John |
| Make-up | Chris Kurz |
| Stylist | Ama Lou |
| Colourist | Joseph Bicknell |
| Other credits | Thanks: Sarah & Brian Munro, Paul Sargeant @ PROCAM TV Cast: Ed Munro, Matthias Robey, Frankie Chapman, Billy Jacobson, Nathan Taylor, Tyler Deniro Benn, Thomas Abibu, Sonny Collins, Charlotte Hawthorne, Elena Forrest, Katie Smith, Hannah Swift, Nicole Dixon |
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