Luke Bather - 5th July 2017

Aćim Vasić's clip for Serbian duo Eighth Air is a cleverly composed endless scroll of self-reflection. 

There's a lot going on in this clip - which is laid presented in the dimensions of a phone screen and scrolls through a very Instagram-like app. The song's lyrics address the longterm (and ultimately successful) struggle with an eating disorder by singer Lena Kuzmanović – Vasić's sister – and as we scroll through her photos we see that life played out in fragmented ways, alongside happier and more vibrant images.

It's a cleverly executed storytelling device by the Paris-based Vasić, who continues to show – as with his first Eighth Air clip, for I Will Be Better – a real knack of executing strong visual ideas on limited means.

Credits

DirectorAćim Vasić
ProducerAćim Vasić
Director of PhotographyAćim Vasić
EditorAćim Vasić
Lead actorLena Kuzmanović
Lead actorMarko Kuzmanović
Other creditsDirecting/Editing By Aćim Vasić Written By Lena Kuzmanović Co-written, Arranged And Produced By Marko Kuzmanović Co-arranged By Dušan Janković Vocal By Lena Kuzmanović Drums, Synth Bass, Keyboards And Programming By Marko Kuzmanović Keyboards By Dušan Janković, Vojno Dizdar Guitar By Predrag Kozomara Background Vocals by Marija Marić-Marković Mixed By Marko Kuzmanović, Djordje Janković Mastered By Djordje Janković

Luke Bather - 5th July 2017

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