David Knight - 18th Sept 2017

Ella Eyre is all jewels and fur in the ultra-pink, candy-coated visual directed by Sophia Ray for the new single Ego. She’s joined by Ty Dolla $ign and a seriously hunky model who seems to like himself a bit too much - making it a pure pop confection with a positive message for the girls.


"For this video I wanted to create a cartoon-like, bubblegum, larger then life, world for Ella to use as her playground, as she dreams about that guy who is oh-so-fit but definitely knows it.

"I wanted the video to feel dream-like; we begin in every girls safe haven, her bedroom, and travel go through a highly visual pastel world, filled with iconic self-indulged selfie-taking-statues high up in the dreamy heavens, glitter monster backing dancers, defaced busts, and a rather earnest but pretty guy who is taking himself way too seriously.

"Ella is falling through this egotistical world and bringing the fun back into it, trying catch the guys attention. But by the end of the video she is just having way too much fun to really give a damn about him at all!"

PRO Credits


DirectorSophia Ray
ProducerRichard Wilson
Production CompanyPartizan Darkroom
Executive ProducerClaire Stubbs
Production ManagerMayling Wong
1st ADChris Malin
Director of PhotographyMatthew Emvin Taylor
Focus PullerRobin Webster
2nd ACMahalia John
GafferJulian White
Art DirectorZach Apo-tsang
WardrobeDaisy Deane
HairYasmina Bentaieb
Make-upYasmina Bentaieb
EditorBen Harrex
Editing companyFinal Cut
ColouristJonny Tully
Grading companyMirrors
Grading companySmoke
Post production companyNineteen-twenty
Post ProducerHannah Ruddleston
Lead actorAmck Dance
Director's RepresentationPartizan Darkroom
CommissionerJames Hackett
LabelVirgin EMI

David Knight - 18th Sept 2017

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