Promonews - 16th May 2018

A woman dances like there's no tomorrow in Tom Ringsby's video for Paul White's Set The Tone.

It's clear that her agitated movement is not necessarily corresponding to the track, with its haunting vocals by Denai Moore, but more like a form of therapy. Consequently we're drawn into wanting to know more about this apparently troubled character.

But there's a touch of humour too, when she realises that the empty bar where she's dancing isn't empty any more. Smart and impressive work by Tom Ringsby.

PRO Credits


DirectorTom Ringsby
ProducerSimon Oxley
Production CompanyGreatcoat Films
Production ManagerGeorgia Day
1st ADPaolo Dalla Costa
Director of PhotographyHenry Gill
Art DirectorAlice Penner
WardrobeZoe Burt
EditorKeelan Gumbley
ColouristHenry Gill
LabelR&S Records
Other creditsCast: Ifrica Commissioners: Dan Carrol and Lisa Marxen at ThisIsMusic

Promonews - 16th May 2018

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