Promonews - 14th June 2018

Kim Gehrig collaborated with Terrible Records artist Kirin J Callinan to re-record You Think You’re a Man – originally performed by cult icon Divine – and create a music video for the track, the purpose of which is to highlight the rise of drink-related violence in Australia, and in particular the 'King Hit' - the act of throwing a single punch at an unsuspecting victim - and its dreadful legacy.

The rise of the King Hit has led to a several young men dying after being punched, reaching epidemic levels in Sydney, Gehrig's hometown. That prompted her to explore the crisis of masculinity that lies behind the rise of the phenomenon.

In the video, one young man's battle for self-respect inexorably leads to disaster, Gehrig delivers the story with compassion and understanding, without ever condoning the act.

PRO Credits


DirectorKim Gehrig
ProducerAnna Mannix
Production CompanyRevolver Sydney
Production CompanySomesuch
Executive ProducerMichael Ritchie, Pip Smart, Tim Nash, Sally Campbell
1st ADNikky Long
Director of PhotographyRyley Brown
WardrobeSilvana Aziz Heras
Make-upHolly Anderson
EditorElise Butt
Editing companyTrim Editing
ColouristSimon Bourne
Grading companyFramestore
Post production companyFin
Director's RepresentationSomesuch
LabelTerrible Records
Other creditsStunts: Harry Dakanalis Directors Assistant: Leilani Croucher Casting: Citizen Jane Older Brad: Pepjin Jungslager Teen Brad: Austen Hunt Young Brad: Hugo Defina - Sperando

Promonews - 14th June 2018

Related Content


Brittany Howard 'Stay High' by Kim Gehrig

After scooping prestigious Cannes Lions this year for Viva La Vulva, her music video-like ad for Libresse, Kim Gehrig makes a rare return to music videos proper for Alabama Shakes' singer …

David Knight - 18th July 2019


Goldfrapp’s Rocket by Kim Gehrig

The post production required to create Alison's road movie environment - done at Moving Picture Company - has meant its been a long road to completing the vid too, which Alison referred to in the …

Jimmy Brown - 11th Mar 2010


Kim Gehrig joins Somesuch & Co.

Kim leaves Academy Films where, after working as an ad agency creative at Mother, she launched her directing career with music videos for the likes of Gomez, Architecture In Helsinki and more, …

David Knight - 16th Feb 2011


Chaka Khan 'Like Sugar' by Kim Gehrig

Chaka Khan is back! The Queen of Funk and multiple Grammy winner returns with Like Sugar, a complete funk sugar-rush of a track produced by Switch. And as a result, top commercials director Kim …

Promonews - 27th June 2018

Latest News