Ama Lou 'Not Always' by Danny McGuire
Not Always is North London teenager Ama Lou's second release, with an engaging video by Danny McGuire that explores ideas of gender roles and shifting identities.We follow the progress …
Ama Lou 'DDD' by Ama Lou
Rising UK R&B singer-songwriter Ama Lou directs her own video covering all three parts of her EP 'DDD'.
Shot in LA and the surrounding desert, this is an impressionistic story of a freewheeling younger in a crime ring (played by Ama), and her adventures over the course of a single day, when she's put in charge of an important, very tiny bag.
Making this nicely off-the-wall and engaging triptych was a family affair, being shot by Ama's sister, the DoP Mahalia John. And her mother, Kate John, came on board as hair and makeup artist.
Credits
| Director | Ama Lou |
| Producer | Sam Hunt |
| Executive Producer | Jerald ‘Coop’ Cooper |
| 1st AD | Danny McGuire |
| Director of Photography | Mahalia John |
| Focus Puller | James Wicks |
| Gaffer | Matthew Dickinson |
| Art Director | Taylor Robinson |
| Wardrobe | Luci Ellis |
| Hair & Make-up | Kate John |
| Steadicam | Jake Whitehouse |
| Colourist | Caroline Morin |
| Grading company | CHEAT |
| VFX | Steven Boden |
| Executive Producer | Morgan Steiker |
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