BETA You're viewing the next version of Promonews. Your feedback will help us to improve it.

Written by Promo News - 9th July 2018

Rising UK R&B singer-songwriter Ama Lou directs her own video covering all three parts of her EP 'DDD'.

Shot in LA and the surrounding desert, this is an impressionistic story of a freewheeling younger in a crime ring (played by Ama), and her adventures over the course of a single day, when she's put in charge of an important, very tiny bag.

Making this nicely off-the-wall and engaging triptych was a family affair, being shot by Ama's sister, the DoP Mahalia John. And her mother, Kate John, came on board as hair and makeup artist.


DirectorAma Lou
ProducerSam Hunt
Executive ProducerJerald ‘Coop’ Cooper
1st ADDanny McGuire
Director of PhotographyMahalia John
Focus PullerJames Wicks
GafferMatthew Dickinson
Art DirectorTaylor Robinson
WardrobeLuci Ellis
Hair & Make-upKate John
SteadicamJake Whitehouse
ColouristCaroline Morin
Grading companyCHEAT
VFXSteven Boden
Executive ProducerMorgan Steiker

Written by Promo News - 9th July 2018

Related Content


Ama Lou 'Not Always' by Danny McGuire

Not Always is North London teenager Ama Lou's second release, with an engaging video by Danny McGuire that explores ideas of gender roles and shifting identities.We follow the progress …

Written by David Knight - 25th Jan 2017


Insecure Men 'Cliff Has Left The Building' by Niall Trask

Niall Trask, Insecure Men frontman Saul Adamczewski, and a very close friend repair to Primrose Hill to bring the scurrilous Cliff Has Left The Building to life, for your pleasure.“I …

Written by Promo News - 16 days ago


PD Liddle 'Uncanny Valley' by Brock Neal Roberts

For the first single of Dry The River lead singer PD Liddle's debut solo album, Brock Neal Roberts' delivers a restrained dystopian vision where a middle aged women must undergo a …

Written by Promo News - 2 months ago


Lights 'We Were Here' by Jeremy Schaulin-Rioux

The fifth in a series of narrative music videos for Canadian pop singer-songwriter Lights Poxleitner-Bokan's concept album Skin&Earth – which are themselves companion pieces to a …

Written by Promo News - 2 months ago

Latest News