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Written by David Knight - 10th July 2018

Spanish director Alan Masferrer has created an idiosyncratic showcase for Alessia Cara - winner of Best New Artist at the 2018 Grammys - and the first single from her new album: a very stripped-down, conceptually-led version of a big studio production number that figuratively represents the jumble of emotions in Alessia's song Growing Pains.

In a huge set, Masferrer uses theatrical lighting, fabric, occasional props and an impressive squad of dancers to tell the story behind the big suit that Alessia is wearing on the cover of her new album. It's also about navigating the obstacle course to adulthood, and also achieved in what appears to be a single take - with a real 'how did they do that?' moment coming at the end.

ALAN MASFERRER:

"It was a big challenge to shoot it in one take, although there is an obvious addition that you will appreciate as soon as you watch it.

"Everything that happens in the video makes sense with what Alessia wanted to transmit with the song, but I think she was really brave to go on board with this idea as it subverts her usual environment."

Credits

DirectorAlan Masferrer
ProducerNatalia Vargas
Production CompanyGrayskull
Executive ProducerDani Monedero
Production ManagerRaquel Giménez
1st ADJuantxo Grafulla
Director of PhotographyPau Castejón
GafferMartí Maluquer
Art DirectorToni Castells
WardrobeBrisa Salietti
Make-upNatalia Montoya
ColouristMarc Morató
Grading companyLa Metropolitana
Post ProducerRoberto García
LabelDef Jam Recordings
ProducerLara Saborido
Executive ProducerJesus Alamo
Other creditsFocus Puller: Alex González Steadycam: José Antonio Sousa Underwater Operator: Txema Vega Fx: Oriol Tarrida - Nasa FX Make-up Assistants: Alba Gómez, Laura Sans, Carmina Camps Stylist Assistants: Adam Ricort, Laia Gutiérrez CAST: Aarón Rides José Cuenca Daniel Méndez José Miguel Medina, Marina Fernández De Haro, Sheila Jordà, Àlex Herrador, Arantxa Albiach

Written by David Knight - 10th July 2018

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