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Written by Promo News - 12th Sept 2018

A remarkable visual accompaniment to Tibetan singer Yesh’s debut track VII by directors Jason Sondock and Simon Davis – aka rubberband.

Teaming up with creative director Bryan Wolff and art director Tal Midyan, the New York-based filmmaking duo produced and directed the video which follows three generations of women in a haunting and symbolic exploration of memory, the afterlife and finding peace in the absence of those we love.

The directors are also working on adapting the project into both a physical and online installation (, as Sondock explains: “The interactive website recognizes your IP address, and every time you visit the site or refresh the player it generates an entirely custom re-edit of the music video via a proprietary algorithm we’ve developed.

:Conceptually, it plays on the idea of memory and how our memories come to us in entirely unpredictable and nonlinear sequences. It has roughly 6.2 billion different permutations, roughly one for every human on earth.”


ProducerChloe Rash
Production CompanyCadence
Executive ProducerLorenzo Ragioneri
Director of PhotographySam Cutler-kreutz
Focus PullerJasmine Chang
2nd ACRyan Beggs
GafferBen Potter
EditorSimon Davis
ColouristGene Curley
Grading companyNice Shoes
VFXKao Cheng Kai
VFXRoman Bilichenko
CastCarmen Cooper, Adrienne Wagner, Gabby Beredo
Director's RepresentationMarilou Bakkenist @ Moxie Pictures
Director's RepresentationLorenzo Ragionieri @ Cadence Films

Written by Promo News - 12th Sept 2018

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