The Ninth Wave 'Half Pure' by Rianne White
The Rianne White-directed video is a painted goth-pop scene, reinventing a morbid runway show for Glasgow band The Ninth Wave.
The captivating visuals for Half Pure sees the band take to the catwalk for a faux Victoria’s Secret-style show. Elements of ’90s anti-fur campaigns and controversial Alexander McQueen shows depict the concept of a consumer’s superficial nature; reimagining today’s society as a “plastic World War III.”
And The Ninth Wave say: “The video portrays the result of answering to the expectations set by the vain society we are all a part of.”
|Executive Producer||Mayling Wong|
|1st AD||Dom Davey|
|Director of Photography||Arthur Loveday|
|Post Producer||Sam Wood|
|Other credits||Cast; Chloe Keenan, India Scarlett, Darcey Rose, Amber, 3AD; Jordi Estapé Wardrobe Asst; Charly Suggett Hair & Make-up Asst; Karen Pajarillaga, Luis Baptista, Eleanor Dalzell|
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