David Knight - 8th Mar 2019

From a derelict compound to a country church, Jamaican superstar Popcaan cuts a thoughtful figure in Nabil's powerful, slowburning epic for Firm And Strong.

Shot in Popcaan's hometown of Kingston, there's plenty of references to his hallowed place in the community, and also a sense of his personal responsibility, as he drives past waving schoolchildren and given an unofficial motorcade of local outriders.

This majestic piece of work was lensed by Galo Olivares (from the Oscar and BAFTA-winning Roma) and is Popcaan's first music video since signing to Drake's OVO Music. It's also the first collaboration between Nabil Elderkin and producer Luti Fagbenle. ‘I’ve wanted to collaborate with Nabil for years, and we finally made it happen," says Luti. "I love the result".

PRO Credits


DirectorNabil Elderkin
ProducerLuti Fagbenle
Production CompanyLuti Media
Line ProducerCarleene Samuels
Production CoordinatorOshera Burley
1st ADWinston Mayhew
Director of PhotographyGalo Olivares
Focus PullerJoshua Dadson
DITTwaine Richardson
SteadicamGarreth Daley
SoundKevin Waite
GafferNeville Smith
Key GripKadri Samuels
GripEzra Tomlinson
Make-upMichelle Clarke
Stylist (Artist)Savannah Baker
WardrobeKaysian Bourke
CastingKareen Blake-Chin
Art DepartmentNicole Marsh
Drone OperatorYapp Brothers
Post production companyLuti Media
LabelOvo Sound

David Knight - 8th Mar 2019

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