Promonews - 4th July 2019

A girl struggles with crippling anxiety at a social gathering - which manifests itself in a number of surreal but wholly identifiable ways, in the video for new artist Jax0n.

The song Words, his debut single, was inspired by a friend's mental health issues that were spawned by his struggle with sexual identity, but most importantly, how the power of words helped him overcome this. In the accompanying narrative, Mr Yankey & Jack Ker - aka Mr. Mr. - present an emotive and surreal vision of social anxiety and depression.

The film focuses around a girl called Imogen, played by Lilli Mathod, and the personal challenges she faces within a houseparty, as her social anxiety throws her into the bleak and surreal world of her psyche. It's an extreme version of the social awkwardness felt by many of us - and as it turns out, a few words and gestures from others can change everything...


MR. MR.:

“In a nutshell, the film is all about social anxiety, mental health and how we can be transported into a dark place by the smallest trigger at any time; we all get lost in our own psyche sometimes. In these visuals, we dramatize this concept and play with the dynamics of that. A lot of the time, these things are just in our heads, they aren’t real; sometimes it’s as simple as reaching out and talking to each other to gain a better perspective."

PRO Credits


DirectorMr. Mr.
DirectorMr Yankey
DirectorJack Ker
ProducerMr Yankey
Production CompanyRaygun London
Executive ProducerRobbie Kilgour
Production ManagerReece Gibbins
1st ADChris Riley
Director of PhotographyWill Hadley
Focus PullerMike Hannides
2nd ACLydia Stott
GafferShaun Waldie
Art DirectorCharlotte King
WardrobeEmily Davidson
Hair & Make-upCharlotte Kraftmen
Hair & Make-up AssistantElvis Schmoulianoff
EditorChris Hutchings
Editing companyCut+Run
ColouristAlex Gregory
Grading companyMPC
Post ProducerKati Hall
2nd ADOliver Walters
Movi OperatorJoe Harvey
Lead actorLilli Mathod
Other creditsElectrician: Blake Harrison Art Dept Assist: Natalie Pryce Costume Assist: Nancy Kane Runners: Nana Quartey, Dominic Cooper & Zac Torrance Cast: Bella Kuffour, Charlie Jobe, Lewis Djbb, Kiera Bell

Promonews - 4th July 2019

Related Content


Ric Flo 'The Revolt' by Mr Yankey

Mr Yankey takes us straight into the ring with Ric Flo, where the syllables bounce like quick jabs and the rap/pop culture punchlines are solid right hooks. 

Promonews - 29th Aug 2019

Latest News