Promonews - 5th Nov 2019

Meji Alabi takes us into the exciting underbelly of the city at night in his video for Kosovan DJ/producer Regards massive global hit Ride It.

The dark, stylish underworld of the neon-soaked streets is seen through the twin perspectives of a driverless muscle car, and a relentlessly off-his-head raver, blazing through his own drug-fuelled trip. Alabi delivers a vision, where aggression, sex and humour sit side-by-side, laced with slick automotive action. Looks like a hell of a place for a party. 


“I love the idea of all these different things happening in the deep of night. And I found DJ Regard's Ride It track to be the perfect sound bed for a night cruise where all sorts of madness is going on.

"The video is a night tale of the intersectionality of two worlds - our lead character and this mysterious vehicle which creeps through the deep of the night.”

PRO Credits


DirectorMeji Alabi
ProducerManoela Chiabai
Production CompanyBlack Dog Films
Executive ProducerMartin Roker
Production ManagerMax Matveev
1st ADGrits
Director of PhotographyOlan Collardy
Focus PullerDima Mikhaylov
WardrobeSerj Volniy
Make-upMarina Zhylova
ColouristJonny Tully
VFXDenova Media
CommissionerEmily Sonnet
LabelMinistry of Sound
Other creditsEdit Assistant: Kathryn Bessant Post Producer: Dillon Palmer Sound Mixer: Liam Conwell Dancer: Harry Parr Shoot Production: Limelite Art Director: Trisha Yermolenko Executive Producers: Vlad Bolyelov & Nastya Ivashchuk Production Assistant: Liza Afonina Gaffer: Yaroslave Kutnik Focus Puller: Yura Konovalsky Steadicam: Anton Lukashenko

Promonews - 5th Nov 2019

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