Rob Ulitski - 6th Nov 2019

Charlie Sarsfield directs an artistic homage to London for Cassius Clay, by Avelino ft Dave. 

Featuring a frenetic, quickfire set of scenes and shots, the central theme that runs through the whole video is of London and the energy of the city and its inhabitants. Utilising mixed media, including video, photo, illustration and VFX, Sarsfield has succeeded in creating a dynamic, engaging visual that is a perfect pairing to the track. 


"For Cassius Clay, I really wanted to capture the essence of Tottenham, and wider London. The energy this city has is second to none, full of young people striving for greatness. Filming shots around the blocks that raised them, we wanted to illustrate the frustrations that sit at the heart of the track.

"Using mixed media to keep the pace through the film, we approached it like making art, rather than just a music video. It was an honour to create this visual for two young Kings, with the world at their feet."

PRO Credits


DirectorCharlie Sarsfield
ProducerMike Heath
Production CompanyBurning Reel
Director of PhotographyOlan Collardy
2nd ACBenji Kirkman
Art DirectorFin Roberts
EditorTom Herring
ColouristJonny Tully
Grading companyBig Buoy
Director's RepresentationMarisa Garner Associates
CommissionerDaniel Millar
LabelSony Music

Rob Ulitski - 6th Nov 2019

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