Mura Masa ft. Slowthai 'Deal Wiv It' by Yoni Lappin
Yoni Lappin puts guest vocalist Slowthai front and centre in a mesmerizing near-one shot for his latest video for Mura Masa.
The focus of their track Deal Wiv It is gentrification - Slowthai raps about waking up, arguing with his sisters and going to the pub to buy a pint, only to find out gentrification has doubled the price. He's referring to life in Britain, of course, but visually, it's a bit different. This is the second of two Lappin-directed videos for Mura Masa shot in Belgrade, and there is a subtle juxtaposition of the location in the song and the clarly non-British location in the video.
But fundamentally, this is all about the livewire energy and sheer charisma of Slowthai captured in a brilliant long take, on 35mm at a much higher than normal frame rate. He tears through a street scene, unabashedly the centre of attention with acrobatic kicks, dancing and jumping around. Slowthai's manic persona is a genuine marvel, his style and attitude are infectious and unforgettable. And filming him in slow motion just makes him more fascinating.
Shot by Jake Scott, the raw, almost dirty aesthetic matches the track and concept perfectly, and the autumnal colour scheme brings out the subdued colours of the Belgrade estates and surrounding areas. And a sort of meta-awareness of the camera develops into part of the concept: Slowthai ends up leaping into the camera car - and onto his mate Alex Crossan, aka Mura Masa.
|Executive Producer||Oscar Romagosa|
|Executive Producer||Marta Bobić|
|Head Of Production||Alba Barneda|
|Head Of Production||Julia Carrasco|
|Assistant Producer||Sophie Williams|
|1st AD||Dusan Popovic|
|Director of Photography||Jake Scott|
|Production designer||Teresa Montanuy|
|Art Director||Nikola Nikolic|
|Location Manager||Nemanja Stojanovic|
|Editing company||Trim Editing|
|Post Producer||Marina M. Campomanes|
|Other credits||Film Scanning: Electric Theatre Collective Credits: Alexandra Cepeda|
The video for Mali Michael's Wild Things - by Warner Bros in-house creative Yoni Lappin – sees the North Londoner (with Jamaican, Filipino, German and Welsh roots) performing his …
Yoni Lappin's third video for Mura Masa continues in the vein of the previous two for What If I Go and Love$ick, with Lappin bringing a sensitive photographer's eye to his subject - the …
Yoni Lappin delivers a cool coastal one-shot video for DJ/producer Alex Crossan aka Mura Masa's All Around The World.
Yoni Lappin has directed this dreamy and naturalistic video for British singer-songwriter NAO's Girlfriend. Beautifully shot by Jake Scott on 35mm in North …
Caviar have announced the addition of acclaimed Mexican/Spanish directing duo Los Pérez to their …
2020 Grammy Award nominees have been announced, ahead of the show itself to be held …
Jamie Gyngell has won this year's Homespun Yarns short film competition with his film 4x6, …
Homespun Yarns 2019 screening night takes place at Ministry of Sound this evening (Thursday, …
Luke Monaghan, whose music video credits include acclaimed videos for Sam Smith, Disclosure, A$AP …
The video for James Massiah's Natural Born Killers (Ride For Me) won Best Music Video at Energa …