Rob Ulitski - 22nd Nov 2019

Beauty is explored in its many forms in the Jesse Salto-directed video for Ayo's Beautiful. 

Seventeen years after Christina Aguilera sang about beauty with an intense and intimate music video, Ayo is presenting her own spin on the concept, following intertwining stories of love and acceptance. 

With a range of characters, including an unconfident middle-aged woman, a drag queen struggling to accept themselves, and a couple coming to terms with their relationship, the representation of internal conflict and subtle issues boiling under the surface creates a patchwork of emotion, yet a celebration of everything that makes us unique and human. 

Ayo performs in several scenes, usually in the background or the side of frame, offering a calm and collected presence. She effortlessly radiates love, and her upbeat and hopeful nature brings the narrative together in a beautiful way. 

Credits

DirectorJesse Salto
ProducerLeslie Dupuis-mendel
Production CompanyGlitch Paris
Line ProducerLeslie Sicouri
Production ManagerLeslie Sicouri
1st ADArnaud Rivaille
Director of PhotographyJesse Salto
Focus PullerCharles Thomas
2nd ACSamuel Ribeiro
GafferAlexandre Milosevic
Art DirectorSarah Makharine
WardrobeVanessa Deutsch
HairPauline Brunel
Make-upÉlodie Guesnet
EditorJesse Salto
Editing companyBandits
ColouristJesse Salto
Grading companyBandits
Post production companyBandits
Post ProducerDenis Brunier
SteadicamSacha Nacéri
LabelWagram
Other creditsProduction Coordinator: Ulysse Ancele Unit Manager: Costia Dufour PA: Pierre-Emmanuel Tamarelle / Charlotte Favre / Romain Rivière / Elie Benchimol 2nd AC: Samuel Ribeiro Steadicam: Aymeric Colas Spark: Charlotte Defives / Laurine Aubin Grip: Hadrien Martin Sound Engineer: Simon Farkas Set Dresser: Ines Haym Assistant Set Dresser: Zoé Klein Makeup Assistant: Sarah Damen Casting: Meriem Amari Cast: Delphine Mendy, Alexane Andrieu, Logan Dan Vetro Hassan Kone Gradiz Beinz, Yannick Bouanga, Ablaye Diop, John Fioti, Samia Sassi, Chloé Monteiro, Costia Dufour, Ibrahim Koudie

Rob Ulitski - 22nd Nov 2019

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