Rob Ulitski - 25th Nov 2019

Robbie is back and presenting us with his own version of a traditional Christmas with Time For Change, directed with a nod and wink by - who else? - Vaughan Arnell.

Opening with Robbie and wife Ayda's kids running down the hallway, bursting into the Williamses bedroom and setting off the day with a bang, the video is made up of stylised vignettes of the family making the most of the festive season.

With cheeky winks from Williams, Ayda and their dog (who also lipsyncs a very catchy part of the track), everyone knows this is a little bit cheesy and fun - but isn't that what Christmas songs are all about? Especially when performed by Robbie, and directed by Vaughan.

The video portraits of the family cooking dinner, opening presents and messing around in the garden feels universal, giving everyone something they can relate to. The animation on the animals also hits the mark, cementing Arnell's status as the go-to director for four-legged humour (following the incredible Clearscore adverts with Moose, the what doing dog). 

Traditional fun with a little campness and comedy thrown in, Williams effortlessly captures our attention yet again, and this is already well on its way to becoming a favourite track of the season. And we're not out of November yet... 

PRO Credits


DirectorVaughan Arnell
ProducerFred Bonham Carter
Production CompanyJust Fred
Production ManagerAmanda Tuckwell
1st ADBenji Edwards
Director of PhotographyJP Seresin
2nd ACChristian Swaine
GafferCraig Davis
Art DirectorEmma Winter
Stylist (Artist)Luke Day
HairDavide Barbieri
Make-up (Artist)Gina Kane
Editing companyFinal Cut
Grading companyBlack Kite Studios
Post production companyBlack Kite Studios
Director's RepresentationMarisa Garner Associates
CommissionerCarrie Sutton
LabelSony Music
Other creditsCast Stylist: Charlotte James Ayda Stylist: Karl Willett Ayda Hair: Mikey Kardashian Ayda MUA: Karin Darnell

Rob Ulitski - 25th Nov 2019

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