Lola Young 'Blind Love' by The Rest
A failed relationship is studied in reverse in The Rest's emotional video for Lola Young's Blind Love.
Hauntingly sombre, the visual opens with a car being crushed at a yard, with Young looking on through teary eyes. Each scene is then presented as a reverse narrative, exploring bittersweet memories of love and loss that reflect the track's heartbreaking lyrics.
Utilising lingering camera movements and minimalist art direction to keep the focus on the unravelling story, Young's emotional yet understated performance is the heart of the concept. Intimate and personal, the repetitive use of the car as a location creates an emotional anchor to the project, representing all of Young's unfinished business with the relationship, and ultimately her need to let go and move on.
ALEX from THE REST:
It was important to me for Lola’s performance to not be too melodramatic or over the top.
"Blind Love is this bittersweet reflective song about a failed relationship and the video is very much inspired by that, but I wanted it to end on a hopeful note.
"So I took a reverse narrative approach and started the video with the sadder dramatic moments like the crushing of the car and the apparent distance between them figuratively and physically, to then have things get warmer and more intimate as the music swells up towards the end.
"It was important to me for Lola’s performance to not be too melodramatic or over the top. She got into it and was very impressed. The parts where she needed to act seemed to come naturally to her, the shot of her crying at the top of the video was a perfect first take!"
|Executive Producer||Rik Green|
|Production Manager||Rachel Bashford|
|1st AD||Luke Goodrich|
|Director of Photography||Sam Meyer|
|Focus Puller||Louis Vella|
|2nd AC||Max Smith|
|Art Director||Ben Garcia Hughes|
|Post production company||Glassworks|
|Other credits||PRODUCTION MANAGER: RACHEL BASHFORD PRODUCTION ASSISTANT: MATTHEW SERAFINI PRODUCTION RUNNER: SUJON AHMED RUNNER: JOSHUA SWANSON RUNNER: ALICE HAYLES CAMERA TRAINEE: ESTER EDUSI GRIP: STEVE WELLS GRIP TRAINEE: CARLOS VERLA DIT ELLIOT CHYI GAFFER: AMIR MOURFI STYLIST ASSISTANT: KIT RIMMER CAR DRIVER: RORY CARTER|
Directing duo THE REST have signed to Pulse Films for global representation, the announcement being timed to coincide with the release of their video for London rapper slowthai, who rises from his …
The Rest - that's Alex Motlhabane and Lewis Levi - continue their longstanding relationship with rapper Slowthai, their pal from Northampton, with this archetypally zany imagining of …
The latest in a series of brilliantly inventive and corruscating videos for Northampton rapper Slowthai by long-time collaborators The Rest.
Lola Young teams up with director duo The Rest for the second time, in the hypnotic video for Pick Me Up.
UKMVA Jury Members now have just a few more days to complete their judging assignments in the …
RadicalMedia have announced that British-Nigerian director Samona Olanipekun has joined the …
The first round of judging in the Best Video and the Technical Achievement categories at …
UKMVA Jury Members now have just a few more days to complete their first round judging …
A new incubator scheme called Three Minutes is offering the chance for young, unsigned directors a …
The UK Music Video Awards has collaborated with m-v-f-, the music video festival …