Jelani Blackman 'Average Joe' by Brock Neal Roberts

Tired of being average? Jelani Blackman and his gang initiate an everyman into their clan in Brock Neal Roberts' video for Average Joe. 

Frenetically cutting between avant-garde performance setups and snapshots of a narrative, the lo-fi aesthetic is achieved through a mismatched montage of shots, night vision cameras and unusual POV angles, which create a surreal and hallucinatory vibe.

Moving at a quickfire pace, Jelani Blackman doesn't hang around in getting the message across - join him, and you'll never be average again, no matter who you were before...