Rob Ulitski - 11th Dec 2019

Tired of being average? Jelani Blackman and his gang initiate an everyman into their clan in Brock Neal Roberts' video for Average Joe. 

Frenetically cutting between avant-garde performance setups and snapshots of a narrative, the lo-fi aesthetic is achieved through a mismatched montage of shots, night vision cameras and unusual POV angles, which create a surreal and hallucinatory vibe.

Moving at a quickfire pace, Jelani Blackman doesn't hang around in getting the message across - join him, and you'll never be average again, no matter who you were before...

PRO Credits

Credits

DirectorBrock Neal Roberts
ProducerKira Fitzpatrick
Executive ProducerLaura Northover
1st AD1st Ad: Joshua Loftin
Director of PhotographyAlistair Little
Focus PullerMike Hannides
GafferPiero Cioffi
SparkAbi Hurcomb
Art DirectorRanya El-refaey
WardrobeElla Tyson
LabelEntertainment One
Other creditsCast: Jelani Blackman, James Carney, Mati Boyd-moss, Lois Eylsia-welch, Dipesh Gurung, Andy Basquiat, Leanne George, Nathaniel Bury

Rob Ulitski - 11th Dec 2019

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