Rob Ulitski - 11th Dec 2019

Tired of being average? Jelani Blackman and his gang initiate an everyman into their clan in Brock Neal Roberts' video for Average Joe. 

Frenetically cutting between avant-garde performance setups and snapshots of a narrative, the lo-fi aesthetic is achieved through a mismatched montage of shots, night vision cameras and unusual POV angles, which create a surreal and hallucinatory vibe.

Moving at a quickfire pace, Jelani Blackman doesn't hang around in getting the message across - join him, and you'll never be average again, no matter who you were before...

PRO Credits


DirectorBrock Neal Roberts
ProducerKira Fitzpatrick
Executive ProducerLaura Northover
1st AD1st Ad: Joshua Loftin
Director of PhotographyAlistair Little
Focus PullerMike Hannides
GafferPiero Cioffi
SparkAbi Hurcomb
Art DirectorRanya El-refaey
WardrobeElla Tyson
LabelEntertainment One
Other creditsCast: Jelani Blackman, James Carney, Mati Boyd-moss, Lois Eylsia-welch, Dipesh Gurung, Andy Basquiat, Leanne George, Nathaniel Bury

Rob Ulitski - 11th Dec 2019

Related Content


PD Liddle 'Uncanny Valley' by Brock Neal Roberts

For the first single of Dry The River lead singer PD Liddle's debut solo album, Brock Neal Roberts' delivers a restrained dystopian vision where a middle aged women must undergo a …

Promo News - 16th July 2018

Latest News