Rob Ulitski - 17th Jan 2020

Jocelyn Anquetil creates an alien-cowgirl fantasy for Ashnikko’s uncensored female empowerment anthem Working Bitch.

The quirky video combines punk aesthetics and a hip-hop sound to promote sexual liberation and choreographed dance. Opening with a nuclear green-tinged homage to early B-Movies, if you were ever curious what a barndance on Mars would look like, you're in the right place. 

The concept was inspired by none other than country singer Dolly Parton, with Anquetil stating “We imagined a little girl in the early '80s who tied Dolly’s Nine To Five record to a balloon, sending it into the sky. And a distant world inhabited by human-like aliens that eventually found it in their atmosphere. Resulting in an entire civilisation of extraterrestrial Dolly Parton fanatics, desperate to come to earth to meet their Hero(ine).”

The finished product is an inspired mix of fluorescent lighting, DIY set design and intergalactic styling, with a positive message to boot. 

JOCELYN ANQUETIL:

“The look and feel of the video was always supposed to feel like a school play and most of its charm came from a genuine DIY-school-PTA-style arts and crafts backdrop. It was also quite a miracle finding the location that we did, after a lot of googling of line-dancing venues in London, we stumbled upon the cutest working mens club in Kilburn, which ended up being our alien-cowgirl set.

"It was run by a woman called Maggie and had lots of elderly Irish regulars who were a bit perplexed by our presence but were warm and welcoming like your Grandad’s old friends. The Guinness was great too. We were a little bit worried because the social club was actually attached to a Catholic church & primary school, but lucky for us it was the summer holidays so no one was there to hear ‘dick’ and ‘bitch’ being blasted through the walls all day.”

Credits

DirectorJocelyn Anquetil
ProducerOlivia Lynch
Production CompanyThe Mill
Executive ProducerAdam Farley
1st ADGrace Lambert
Director of PhotographyNathalie Pitters
Focus PullerCatharina Scarpellini
2nd ACRauri Cantelo
GafferNatasha Duursma
Art DirectorRanya El-rafaey
WardrobeEllie Walker
HairAj Makeup Man
Make-upGeorgia Olive
EditorScarlett Bovingdon
ColouristMegan Lee
Grading companyThe Mill
Post production companyThe Mill
Post ProducerBruce Langfield
VFXThe Mill
LabelParlophone
Other creditsDesign - Henry Foreman, Jo Guthrie

Rob Ulitski - 17th Jan 2020

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