Rob Ulitski - 3rd Feb 2020

X-Factor winners Rak-Su party in an underground club in Jack Lightfoot's video for La Bomba. 

Packed full of colour and luxury styling, the high energy promo is a vibrant showcase of the group's performance and choreography skills. Balancing sex appeal and a sense of unabashed fun, it's a whirlwind from start to finish, carried by the group's confident personalities and quickfire editing. 


"We wanted to create a really vibe-y video to fit with the mood of the track. We wanted an underground club feel with the location, where the energy from the performance and the dancers would really pop through, coupled with really distinct colours in our lighting palette."

PRO Credits


DirectorJack Lightfoot
ProducerEmily Vincent
Production CompanyBlindeye Films
Production ManagerJames Dearden
Director of PhotographyMike O'Connor
Focus PullerNacho Guzman
GafferRichard Scott
Art DirectorZenon Clements
WardrobeVivian Nwonka
EditorLouis Catlett
ColouristDan Moran
Director's RepresentationLock It In
CommissionerSamantha Cox
Other creditsSpark: Hollie Mapp Runner: Thao Dinh, Selbly Tindall

Rob Ulitski - 3rd Feb 2020

Related Content


The Divine Comedy 'Queuejumper' by Jack Lightfoot

Neil Hannon and the Divine Comedy are back with Queuejumper, a jaunty takedown of boorish behaviour, and the video from Jack Lightfoot is an unpretentious homage to early music video aesthetic: …

David Knight - 17th Apr 2019


Darlia 'Queen Of Hearts' by Jack Lightfoot

Having figured that a lo-fi Nineties tape-look is very cool, Jack Lightfoot shot this raucously energetic video for Manchester three-piece Darlia on a very under-appreciated defunct tape …

David Knight - 15th Oct 2013


Band of Skulls 'So Good' by Jack Lightfoot

Jack Lightfoot has directed these hypnotic visuals for Band of Skulls' So Good, a hyper-stylish affair made up of repeated disco-inspired motifs - including a lady …

Cat Velez - 16th May 2016

Latest News