Promonews - 5th Feb 2020

Elliot Simpson satirizes our obsessions - and probably predicts what is just around the corner - in his enjoyable video for DJ and producer Joel Corry, set in a rehab retreat for a select few who are addicted to their smartphones.

The psychological impact of smartphones has become a common theme in music videos in the past year or so, but this has the benefit of being more comedic than doomladen, and Elliot Simpson creates a cast of likeable characters, struggling to readjust to the challenge of life without phones, and having to work very hard on their non-screen-based social skills. 

Joel Corry fits in well into this ensemble cast, playing a counsellor in the facility - a suitable role, as he is not only a DJ/producer but also a fitness instructor in real life.

And let's face it, smartphone addiction rehab is surely coming in real life, very soon... 


“For the Joel Corry ‘Lonely’ video I wanted to create a tongue-in-cheek narrative, inspired by the track title, but with a bit of a twist. Exploring the idea that with today’s technology we’re more connected than ever, but at the same time more lonely than ever. So I came up with the concept of creating a country rehab retreat for people who are addicted to smartphones.

"There were a couple of references for the video, main one being the film The Lobster, which I love, as well as the Nosedive episode from the Black Mirror series. If you’ve seen either of them then I’m sure you’ll spot the references!"

PRO Credits


DirectorElliot Simpson
ProducerBen Pengilly
Production CompanyPark Village
Executive ProducerKirstin Cruickshank
1st ADMike Moore
Director of PhotographyDavid Wright
Focus PullerBenjamin David
2nd ACPiero
GafferPhil Penfold
Art DirectorFin O'Sullivan
WardrobeMaria Bracher
HairChantelle Pantelides
Make-upVaneza Lopez
EditorLeah Amanda
Editing companyFinal Cut
ColouristAlex Gregory
Grading companyThe Mill
VFXJakob Thorhallsson
CommissionerNicola Sheppard
LabelAtlantic Records
DoP's representationUnited Talent Agency

Promonews - 5th Feb 2020

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