Rob Ulitski - 7th Feb 2020

The emotional pain of a break-up is studied through a series of long takes in Mike Baldwin's video for Rhys Lewis. 

The video for When Was The Last Time starts by introducing the main characters in closeup shots, each in different settings but all connected by the tumultuous emotions that come with ending a relationship. Through slow, revealing zooms, each vignette unfolds to reveal their partner, and we realise we are witnessing the crucial moment of a break-up in each case.

Intimate and heartwrenching performances capture the mood of the track without revealing too much information. We never find out any backstory to these scenarios - we don't have to. DoP Benedict Spence utilises simple composition and camera movement to keep the focus on the heart of the concept, and the leisurely pace of the edit allows viewers to linger on each moment.

In each case its clear that the person we initially focus on is digesting the news that they are no longer loved. But in Rhys Lewis's own situation, Baldwin adds another twist. This is an emotional and very satisfying video for a sad song.  


It was a brilliant opportunity to use the mother of anamorphic zooms. It looks more like a rocket launcher than a camera lens.

"Rhys’ song is beautiful and incredibly sad, [so] I wanted to make a video that was beautiful and incredibly sad. Having long, lingering zoom shots was to allow scenes to slowly, almost painfully slowly, unravel to capture the moment of a breakup and silence between couples.

"That hollow feeling of emptiness when time seems endless. It was also a brilliant opportunity to use the mother of all anamorphic zooms, which looked more like a rocket launcher than a camera lens."

PRO Credits


DirectorMike Baldwin
ProducerJamie Whymark
Production CompanyBlindeye Films
Executive ProducerJack Lightfoot
Production ManagerEmily Vincent
1st ADTy Hack
Director of PhotographyBenedict Spence
Focus PullerDan Villanueva
2nd ACAdam Farquharson
GafferSonny Horweol
Art DirectorJess Morgan
WardrobeAbena Ofei
HairElaine Lynskey
Make-upNaomi Lake
EditorMike Baldwin
ColouristStefan Perry
Grading companyFramestore 
VFXBlindeye Films
Lead actorMia Tomlinson, Felicity Hobson, Marianne Tambini, Emmanuel Berthelot, Lana Maciver, Max Muir, Otilia De Royer Dupre
Director's RepresentationLock It In
CommissionerEmily Tedrake
LabelDecca Records
Other creditsCAMERA TRAINEE, Em Turner SPARK, Richard Scott SPARK, Craig Gambell RIGGER, Max Schofield RIGGER ASSISTANT, Rikk Harris ART ASSISTANT, Nuha Mekki CAST STYLIST, Mekel Bailey STYLIST ASSISTANT, Connie Lewis MAKE-UP ASSISTANT, Amy Whitehall DIT, Louis Catlett RUNNER, Linda Dorigo RUNNER, Selby Tindall

Rob Ulitski - 7th Feb 2020

Related Content


Rick Astley 'Angels On My Side' by Mike Baldwin

Rick Astley is back, with his biggest hit since the good old days of Stock Aitken Waterman. And Angels On My Side comes equipped with a video by Mike Baldwin that is a pitch-perfect mix of music, …

Cat Velez - 20th June 2016

Latest News


Anthony Taylor 1958 - 2021

Anthony Taylor, producer of many acclaimed and award-winning commercials, most recently at Kode …

Promonews - 10 days ago


Silence signs to Spindle

Spindle have signed the director known as Silence to the company's directing roster for …

Promonews - 14 days ago