Rob Ulitski - 19th Feb 2020

Sports Team's flamboyant frontman Alex Rice joins forces with a cheerleading squad, delivering an entertaining diatribe to some surprised teens, in Emilie Norenberg's indie-musical for Here's The Thing. 

The action takes place in a school gym, where cheerleaders bound in to interrupt some listless sports activities, and then joined by Rice who pulls off his own distinctive dance moves. 

Switching between choreography and band performance, the video has a free and unabashed energy throughout. And here's the thing... Rice finally hands over to bandmate and songwriter Rob Knaggs for an invigorating recall of the main lyrical points, in the song and video's manically hyperactive climax.  

Norwegian director Emilie Norenberg does a great job in her first UK video commission in allowing the band to shine as performers within her cinematic concept, aided by choreographer Sara Green, DoP Ollie Ford, and the impressive contribution of the Mana Cheer Squad.  

PRO Credits

Credits

DirectorEmilie Norenberg
ProducerRosie Brear
Production CompanyStink Films
Executive ProducerMartha McGuirk
1st ADChris Malin
Director of PhotographyOliver Ford
Focus PullerMilo Brown
SteadicamJake Whitehouse
GafferPeter Bishop
Art DirectorAfra Zamara
ChoreographerSara Green
WardrobeSuzie Walsh
Make-upFanny Burgos
Make-upShamirah Sairally
EditorEinar Christian Lindstøl
ColouristToby Tomkins
Grading companyCHEAT
Director's RepresentationHands London
CommissionerDavid Knight
LabelIsland Records

Rob Ulitski - 19th Feb 2020

Related Content

video

Billie Van 'Bitter' by Emilie Norenberg

Firstly there was I'm Totally Fine With It, where we witnessed Norwegian alt-pop singer Billie Van's remarkable stoic acceptance of the fact her marriage to a sleazy philanderer was coming …

David Knight - 4th July 2017

video

Orla Gartland 'Pretending' by Rosie Brear

Producer Rosie Brear makes a notable directing debut for Irish singer-songwriter Orla Gartland, dramatizing the artist's party-fatigue from the perspective of her reflection in the mirror.

Promonews - 11th Nov 2020

Latest News

news

Anthony Taylor 1958 - 2021

Anthony Taylor, producer of many acclaimed and award-winning commercials, most recently at Kode …

Promonews - 16 days ago

news

Silence signs to Spindle

Spindle have signed the director known as Silence to the company's directing roster for …

Promonews - 21 days ago