Rob Ulitski - 19th Feb 2020

Sports Team's flamboyant frontman Alex Rice joins forces with a cheerleading squad, delivering an entertaining diatribe to some surprised teens, in Emilie Norenberg's indie-musical for Here's The Thing. 

The action takes place in a school gym, where cheerleaders bound in to interrupt some listless sports activities, and then joined by Rice who pulls off his own distinctive dance moves. 

Switching between choreography and band performance, the video has a free and unabashed energy throughout. And here's the thing... Rice finally hands over to bandmate and songwriter Rob Knaggs for an invigorating recall of the main lyrical points, in the song and video's manically hyperactive climax.  

Norwegian director Emilie Norenberg does a great job in her first UK video commission in allowing the band to shine as performers within her cinematic concept, aided by choreographer Sara Green, DoP Ollie Ford, and the impressive contribution of the Mana Cheer Squad.  

PRO Credits


DirectorEmilie Norenberg
ProducerRosie Brear
Production CompanyStink Films
Executive ProducerMartha McGuirk
1st ADChris Malin
Director of PhotographyOliver Ford
Focus PullerMilo Brown
SteadicamJake Whitehouse
GafferPeter Bishop
Art DirectorAfra Zamara
ChoreographerSara Green
WardrobeSuzie Walsh
Make-upFanny Burgos
Make-upShamirah Sairally
EditorEinar Christian Lindstøl
ColouristToby Tomkins
Grading companyCHEAT
Director's RepresentationHands London
CommissionerDavid Knight
LabelIsland Records

Rob Ulitski - 19th Feb 2020

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