David Knight - 9th Mar 2020

Romain Chassaing's long-awaited return to music videos has come for the French-Moroccan rapper Kekra - and in Chassaing's trademark style this is a fast-moving, action-packed tale, with a sense of humour as dark as it's dystopian setting. 

Kekra always appears with his face obscured, and in the video for Putain De Salaire he becomes a post-apocalyptic superhero, transformed by the radioactive waste that collects in murky corners of a brutal city run on slave labour. The plot of the video centres around the accidental effect of the toxic substance upon him and his newly found powers that spark a rebellion among the downtrodden underclass. 

Chassaing was inspired by his love of graphic novels and working closely with DoP Rik Zang, he has created a richly atmospheric dystopia, mixing references from Blade Runner to Alan Moore's graphic novels, with a nod to Wong Kar-wai.

The video was shot in Thailand over two gruelling 18-hour days - thanks to some superhuman efforts from crew and service company Eastness. The extensive post production - involving CGI characters, digital effects and matte painting to add an epic scale - by FIRM in Paris was also turned around in time to have the video finished within a four-week schedule from treatment to delivery.

It is Romain Chassaing's first video since his two for Dizzee Rascal, Bop And Keep It Dippin' and Money Right. He's been focussing more on building his profile in commercials since then. It is very good to have him back.  

PRO Credits


DirectorRomain Chassaing
ProducerArthur Parratte
Executive ProducerEdouard Chassaing
Production CompanySOLAB
Service CompanyEastness Productions
Line ProducerJeab ‘piyaporn Indageha’
Director of PhotographyRik Zang
Art DirectorPrawit Supo
Wardrobe‘lynn’ Preeyanan Suwannathada
EditorManuel Coutant
ColouristMuriel Archambeau
Post production companyFirm Studio
Post ProducerÉloïse Rey
VFX SupervisorJonathan Lagache
VFX SupervisorBenoit Revilliod
Director's Rep (UK)BOLD
Co-ProducerEastness Productions
Co-ProducerFirm Studio

David Knight - 9th Mar 2020

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