Two sumptuous videos of first class J-Pop by the masterful Muto Masashi for the Madonna/Gaga of Japan, Ayumi Hamasaki.
Rhyme SO 'Fashion Blogger' by Masashi Muto
Masashi Muto pits Rhyme against renowned drag queen Milk in a spectacular ice skating competition, in his video for Fashion Blogger.
Packed full of exciting choreography and vibrant colour, the visual is a light-hearted romp with impressive performances that elevate the catchy track.
Taking on the role of DoP as well as director, Muto utilises neon lighting and swirling steadicam shots to create a high-energy, contemporary aesthetic. Paired with a killer ice-skating concept, the video is an exciting and fresh perspective for the electronic track.
"The lyrics satire our daily interactions on social media and give interesting twists to the song. Hence, I thought adding fashion and LGBTQ views to the story would be great and asked MILK, the US-renowned drag queen, to be in the video as RHYME’s rivalry figure."
|Production Company||Avex Trax|
|Director's Representation||Loose Joints|
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