Rob Ulitski - 18th Mar 2020

Masashi Muto pits Rhyme against renowned drag queen Milk in a spectacular ice skating competition, in his video for Fashion Blogger. 

Packed full of exciting choreography and vibrant colour, the visual is a light-hearted romp with impressive performances that elevate the catchy track. 

Taking on the role of DoP as well as director, Muto utilises neon lighting and swirling steadicam shots to create a high-energy, contemporary aesthetic. Paired with a killer ice-skating concept, the video is an exciting and fresh perspective for the electronic track. 

Masashi Muto: 

"The lyrics satire our daily interactions on social media and give interesting twists to the song. Hence, I thought adding fashion and LGBTQ views to the story would be great and asked MILK, the US-renowned drag queen, to be in the video as RHYME’s rivalry figure."


DirectorMasashi Muto
Production CompanyAvex Trax
Director's RepresentationLoose Joints
CommissionerNao Koseki
LabelAvex Trax

Rob Ulitski - 18th Mar 2020

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