Rob Ulitski - 22nd Apr 2020

Scribz Riley pays homage to his old estate in Savannah Setten's video for East Side.

Floating high above the London streets, Scribz performs as a group of the estate's residents watch on in awe. Effortlessly transcending his human form, he finally crashes back down to Earth to continue on his journey.

The seamless VFX - care of WeAreCovert and Denova - creates an authentic and engaging visual style, which is matched by DoP Christian Huck's striking yet unfussy cinematography.


"It was really important to Scribz to pay homage to the place and inspirations that made him the musician he is today. The East Side video blurs past and present realities on the estate he grew up on, when the boy Scribz once unexpectedly comes in to touch with the man he is to become. It’s simple concept but is because I would rather allow people to apply their own narrative to video.”

Watch 'Scribz Riley 'East Side' by Savannah Setten' here

PRO Credits


DirectorSavannah Setten
ProducerErsan Beskardes
Production CompanyPulse Films
Executive ProducerMaurizio Von Trapp
Production ManagerIvan Rogalsky
1st ADKris Iliyna
Director of PhotographyChristian Huck
Focus PullerVlad Dobrik
2nd ACIvan Rogalsky
GafferNikolai Orlow
WardrobeHanna Malomedova
Hair & Make-upKatya Maksimova
Hair & Make-upKatya Moliboga
EditorDominic Beeput
Editing companyPulse Films
ColouristSteffan Perry
Colour grade companyFramestore
Post production companyFramestore
Post ProducerChris Anthony
VFXWe Are Covert
VFXDenova Media
CommissionerNadya Persaud
LabelSony Music
Other creditsService Company: Cast: Scribz Riley, Toko Ange, Smurf

Rob Ulitski - 22nd Apr 2020

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