Promonews - 8th June 2020

In the fourth of Matt Walker's series of videos for Jme, the independent rap artist reveals the extent of loathing of the music business, in the action-packed and violent video for Pricks.

It's set in a corporate record label, where Jme is poised to sign a contract - until he notices a clause which says he is about to sell his own soul, in perpetuity... So he refuses to sign - and then all hell breaks loose.

The ensuing tear-up, and his white-knuckle ride in trying to escape from the building, is a perfect accompaniment to Jme's entertaining diatribe.

Whether or not you sympathise with all of his sentiments (or the violence), it climaxes in a resounding message - 'Thought my style didn't fit til I stopped listening to all these pricks.'  - just as he is about to face his final stand against a group of seriously miffed record company execs. It's a tremendous vehicle for a seriously talented rapper.    

PRO Credits

Credits

DirectorMatt Walker
ProducerAntoine Dixon Bellot
Production ManagerKem Ekundayo
1st ADSam Roffey
Focus PullerChris Steel ⁣
2nd ACChristopher Orr⁣
GafferIdris Rhys⁣
Art DirectorAsh Halliburton
Make-upTamara Glitter
ColouristLewis Crossfield
Production CompanyMastermind Media

Promonews - 8th June 2020

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