Rob Ulitski - 6th July 2020

Willie J Healey has fame on the brain, in Joe Wheatley's video for Fashun. 

Bringing his trademark, off-the-wall charisma to a tapestry of bizarre vignettes, Healey is joined by his friend, the director Joseph Bird, as he navigates photo shoots, awkwardly posed portrait setups and a fair amount of rolling around on the floor... 

Having already shot two videos for Healey this year, Wheatley has confidence and assurance in his direction of this one, that was created during lockdown. He manages to celebrate the off-kilter goofiness of each set-up whilst still reigning it in before it gets to a slapstick level. This balance creates a charming and happy-go-lucky vibe that permeates the concept at every level. 

PRO Credits


DirectorJoe Wheatley
ProducerJoe Wheatley
Director of PhotographyRik Burnell
EditorAdam Jones
ColouristJason Wallis
Grading companyElectric Theatre Collective
Post ProducerOliver Whitworth
Other creditsCast: Joseph Bird, Madeleine Thomas

Rob Ulitski - 6th July 2020

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