Rob Ulitski - 20th July 2020

Jonjo Lowe gets creative with a socially-distanced greenscreen video for The Big Moon's Why. 

Shot in the tail-end of lockdown, emerging director Lowe worked with animator Jay Darlington on a series of surreal vignettes, depicting a day at the beach with an otherwordly twist.

Using green paint and textures to hide limbs, clothing and at points entire people, the lo-fi, DIY style of the project exudes a charming and silly vibe. 

Matching the idiosyncratic concept, the band's performance is mesmerising and completely engaging, especially when it ventures into full, Dali-esque surrealism. 


DirectorJonjo Lowe
ProducerRosie Brear
Director of PhotographyAlistair Little
AnimatorJay Darlington
EditorJonjo Lowe
ColouristMyles Bevan
Grading companyTime Based Arts
VFXJonjo Lowe
LabelFiction Records
Other creditsCollage Design Assist: Bex Liu Edit/VFX Assist: Carina Etae

Rob Ulitski - 20th July 2020

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