Rob Ulitski - 10th Aug 2020

Olivia Rose directs a powerful exploration of womanhood in her new video for Lola Young. 

The visual features Young alongside a brave and diverse collection of beautiful women laid bare, as they boldly celebrate the female form. Embracing the parts of themselves that society has traditionally shamed or reduced them to, the concept is a reclamation of the body and everything it means to be female. 

DoP Ula Pontikos uses coloured patterns and lights to highlight the women, creating a graphical, playful aesthetic, which contrasts perfectly with the intimate setups and shots. And the full nature of the shoot, and unabashed nudity by artist and other models is celebrated in a wonderfully sensitive job by editor Flaura Atkinson.

Truly breathtaking, both Rose and Young have stepped outside of conventional comfort zones to highlight an important conversation around body positivity and femininity, and have done so with confidence and flair.

PRO Credits

Credits

DirectorOlivia Rose
ProducerChanel Parkinson
Executive ProducerDaniella Manca
1st ADEmma Pounds
Director of PhotographyUla Pontikos
Focus PullerLouise Murphy
2nd ACJenny John Chuan
GafferStephen Finberg
GripMaya Jensen
WardrobeKate Iorga
HairRyo Narushima
Make-upLouisa Copperwaite
EditorFlaura Atkinson
ColouristRuth Wardell
Grading companyElectric Theatre Collective
Post ProducerOliver Whitworth
HairNuriye Sonmez
Director's RepresentationHands London
CommissionerLaura Clayton
LabelIsland Records
ProducerBenedict Turnbull
Make-up (Artist)Sarah Reygate
Other creditsDIT: Phoebe Fraser Projection Mgr: Pod Bluman Sound Recordist: Will Langdale Electrician: Rob Stewart Desk Op: Kester McClure Spark Trainee: Leanne Bunyan Motion Graphics: Catherine Woodhouse Projectionist: Rupert Dean Sound: Charlie Howard @ String & Tins PA: Lettice Yardley Runner: Cassandra Galiwango, Latoya Okuneye Cast: Harriet Scott, Gigi Lucas, Jade Bruce-linton, Georgie Blackmore, Akuac Thiep, Lillith Luna

Rob Ulitski - 10th Aug 2020

Related Content

video

Jorja Smith 'Blue Lights' by Olivia Rose

Jorja Smith's haunting song Blue Lights has inspired a memorable visual piece by Olivia Rose. It's a series of portraits of real Londoners who, arguably, the singer could be addressing …

Promonews - 10th May 2018

Latest News