Lola Young 'Woman' by Olivia Rose

Olivia Rose directs a powerful exploration of womanhood in her new video for Lola Young. 

The visual features Young alongside a brave and diverse collection of beautiful women laid bare, as they boldly celebrate the female form. Embracing the parts of themselves that society has traditionally shamed or reduced them to, the concept is a reclamation of the body and everything it means to be female. 

DoP Ula Pontikos uses coloured patterns and lights to highlight the women, creating a graphical, playful aesthetic, which contrasts perfectly with the intimate setups and shots. And the full nature of the shoot, and unabashed nudity by artist and other models is celebrated in a wonderfully sensitive job by editor Flaura Atkinson.

Truly breathtaking, both Rose and Young have stepped outside of conventional comfort zones to highlight an important conversation around body positivity and femininity, and have done so with confidence and flair.