Amy Allen 'Difficult' by Similar But Different
Amy Allen is stalked by an unknown aggressor in Similar But Different's video for Difficult.
Channelling a paranormal, retro-horror aesthetic, the directing duo - Charlotte Fassler and Dani Girdwood - set the scene using an isolated desert location, mysterious in its own right with an overbearing sense of mystery.
We follow Amy as she is watched by a shadowy figure and chased by a reckless driver, only to discover she’s trapped in a repeating loop of her own making. The video’s visuals echo the song’s lyrics and Amy’s battle with herself.
The mysterious and dynamic video is complimented by its clever use of surveillance footage and nature documentary clips adding an additional layer to the visual metaphor. The duo used production restraints to their advantage, creating a rawness felt onscreen through Amy’s dramatic, dynamic and energetic performance.
SIMILAR BUT DIFFERENT:
“Amy is such a magnetic force - the type of artist we dream of collaborating with. We were so drawn to her as a storyteller, and wanted to craft something together that had a twisted narrative in its bones.
"We loved diving into this unexpected world and thriller genre with her”.
|Director||Similar But Different|
|Executive Producer||Elizabeth Doonan|
|Director of Photography||Chris Ripley|
|Art Director||Spencer Graves|
Liam Payne takes to the coast in Similar But Different's video for Live Forever.
Following up their collaboration for Hunter, Irrum and Norwegian singer Farao, aka Kari Jahnsen, have released this nebulous, atmospheric video for Warriors, which shows the …
John Newman is still championing his retro soul sound on Come and Get It, the first single from his second album. But the singer has undergone a physical transformation. Now …
Max Weiland channels the spirit of 50s sci-fi B movie The Man With X Ray Eyes (aka X) for The Vaccines' 20/20, as a young conman adds eyedrops that give him magical all-seeing powers.
The UKMVAs have announced that the UK Music Video Awards 2020 virtual live ceremony next Thursday, …
Here are full details of the nominations for the Technical Achievement categories at the UK …
Claudia Dunlop, who worked in production on numerous music videos in the 1980s and 1990s, has …
Here are full details of the nominations for the Best Video - Newcomer music genre categories …
LEAP are returning as a partner of the UK Music Video Awards this year, and have been announced as …
Here are full details of the nominations for the Best Video International music genre categories …