David Knight - 28th Sept 2020

Will Dohrn's searingly intense video for IDLES employs a brilliant visual device to tell several parallel stories of life on the edge in modern Britain.

It's so rare to see something which takes the familiar and bring a completely fresh, and instantly identifiable perspective. This is one of those occasions, as Dohrn's camera effectively becomes each protagonist, looking downwards at their own right hand as they go about their daily business.

Against the incendary aggression of WAR, the director cuts kinetically between the stories, but building up a tapestry of gritty lives, grim outlooks and, as the camera spirals upwards in the final stage, human tragedy.

You will need to watch again (and again) to discern each progression - and that is a key element to the success of this thrilling video which is, conversely also immediately impactful. With an execution as strong and inventive as the concept, it's certainly up there as one of the best music videos of the year so far.

PRO Credits

Credits

DirectorWill Dohrn
ProducerMel Giles
Executive ProducerAaron Z. Willson
Production ManagerTara Sadeghi
Focus PullerPete Wade
2nd ACHenry Russell
GafferYan Murawski
Production designerAlexandra Toomey
WardrobeRebekah Roy
EditorWill Dohrn
ColouristTim Smith
LabelPartisan Records
Other credits1st Grip: Johnny Donne, 2nd Grip: Simon Ward, Grip Assistant: Jack Robson Grip Development: Feral Equipment, Rob Barlow, Henry Fothergill Bookings Coordinator: Matthias De Oliveira DIT: Matt Hutchings Stylist Assistant: Melody Rawles Casting Director: Bobby Mitchell Casting And Character Stylist: Carmen Young Colour Producer: Lauren Jones Title Design: Alfie Allen Image Researcher: Natalie Dohrn Equipment Supply: Panavision Special Thanks: George Ramsey & Matthew Sudbury At Panavision, Grace & The Team At Dream Bag Jaguar Shoes, Rushant At Xara Limited, Richard Goddard, Kia Little, Oliver James, Emily England Cast: Ratiba Ayadi Mark Farry Nobuse Junior Ashton Coe Girlfriend - Carmen Young Police - James Deason Police - Gwilym Evans Paramedic - Raeesah K Paramedic - Grant Tozer Police - Marvin Montoute Mother - Jane Griffiths Baby - Taite Hamilton Mother - Megan Williams

David Knight - 28th Sept 2020

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